Functional Skills

Commercial Excellence
Growth Marketing
Digital Transformation
Brand Strategy
Business Analytics
Business Development
Business Unit Strategy
Change Management / Org Design
Commercial Due Diligence
Commercial Strategy
Competitive Landscaping
Content Marketing
Content Strategy
Cost Reduction
Customer Experience

Certifications

CFAChartered Financial Analyst

Sector Experience

Consumer Goods
Retail
Technology
Big 3 Consulting (MBB)
Bulge Bracket Investment Banks
Fortune 500
Top Consulting Firms

Experience

Blair Hall Partners Management Consulting
Founder
12/2024 - Present
Boutique firm providing outsourced portfolio operations support to private equity firms and offering interim/fractional executive and project-based consulting to companies facing change

Vintage Wine Estates Marketing
Chief Commercial Officer
1/2024 - 10/2024
Owned $170M commercial P&L for one of the largest wine producers in the US with 30+ brands, 10 estate tasting rooms with 220k annual visitors, and 13 branded wine clubs. Led 155-person organization spanning Sales, Marketing, IT, eCommerce, Wine Clubs, and Tasting Rooms. Supported Chapter 11 proceedings leading to $150M+ in asset sales.

Boston Consulting Group Management Consulting
Partner
12/2022 - 12/2023
Spearheaded commercialization of marketing measurement/activation offering, spanning KPI architecture, ST/ LT modeling, test & learn, mindshare/pathway/need-state research, AI-enabled decision layer, and intuitive UI.

Catalyzed launch of an AI-driven commercial spend measurement/optimization engine for a $25B food/ beverage company by defining data/tech architecture, prioritizing pilot brands, and designing operating model.

Drove marketing transformation for a top 3 auto OEM (via measurement and working/non-working efficiency).

Built GTM strategy with a cloud provider for a digital supply chain offering including CV/ML-based inventory management, decision/insights engine, and user-facing e-commerce platform to optimize replenishment.

Completed 8-week BCG-Harvard Business School 'AI Accelerator’ program (HBS cases and live classes).

Pangaea Holdings Marketing
Chief Digital Officer & Chief Growth Officer
2/2022 - 8/2022
Led 140-person org at consumer brand platform backed by Eurazeo, Unilever Ventures, and Google’s AI fund, spanning growth, product/engineering, marketplaces, distributors, and customer support.

Catch Co. Marketing
Chief Customer & Marketing Officer
3/2020 - 2/2022
Growth-stage company with 100%+ YOY revenue growth and $56MM in venture funding (led by True Ventures). Led Marketing, brand, insights/research, and customer support teams.

Kraft Heinz Marketing
VP
1/2018 - 3/2020
Head of Marketing for $2B Foodservice BU and Head of Media Platforms & Marketing AI across the company.

Amazon Marketing
Category Manager + Technical BD
10/2014 - 12/2017
Category Manager for $600M consumer electronics categories and part of early team scaling API-driven commerce platform that enables automatic replenishment orders

Boston Consulting Group Management Consulting
Consultant
4/2012 - 9/2014
Management Consultant (Core Member, Retail and Consumer Practices) 2012 - 2014
Diverse range of casework, including salesforce model redesign for a beauty company and due diligence for a CPG joint venture and a private equity acquisition of an automotive technology company.
Transformation Lead (BCG Secondment at Tesco PLC) 2013 - 2014
Embedded leader at Tesco responsible for catalyzing turnaround of multi-billion-pound General Merchandise division by operationalizing transformation strategy and launching three 150k+ square foot pilot stores.

Goldman Sachs Finance
VP
6/2005 - 4/2012
Executed broad and dynamic mandate to drive business expansion, strategic direction, client acquisition, and revenue growth across multiple business lines and geographic regions (Latin America, Canada, and the US). Honored as one of the three most commercially-impactful analysts globally (pool of 800 peers). Responsible for client acquisition (40 wins), asset-based financing ($11.7B in financing balances) and diverse advisory functions with wide range of alternative asset managers. Spent 6 weeks in Brazil analyzing strategic growth options for the firm and consulted with entrepreneurs through the 10,000 Small Businesses and 10,000 Women initiatives.