Functional Skills

Business Planning
Strategic Planning
Marketing Mix Planning
Strategy Development
Growth Strategy
Go-to-market Strategy
Business Unit Strategy
Marketing Strategy

Software Skills

Salesforce
Microsoft Edge
Microsoft PowerPoint
Microsoft Excel
Microsoft Project
Microsoft Office

Sector Experience

Business Services
Technology
22
years

Years of Experience

5/23

Member Since


Experience

 
Incrementa Management Consulting
Principal Consultant
01/2015 - Present
Setup a boutique start-up consultancy specialising in working with high growth businesses.

Provided impact focused advice and consultancy projects to
over 100 high growth SME's to create their business plans, long term strategy documents, KPI's and objectives.
Sectors include AI, Software, Technology and Engineering products.
Examples
● Created an annual business plan and long-term strategy for an innovative AI scale up resulting in a successful £3m series A raise.
● Worked with the executive team at a spatial intelligence business to form their 2-year post Seed strategy.
● Effectively led the development of the 2-year, post Series A business plan for an innovative battery technology business resulting in greater focus and faster commercial growth.

Paragraf Marketing
Interim Chief Marketing Officer
08/2021 - 04/2022
Took the lead on a complete corporate rebrand project in 3 months including changes to the logo, colour palette, tone of voice and a new website.
Directed the corporate marketing strategy aimed at increasing awareness of the organisation in mainstream media and the investment community.
Produced and activated product marketing strategies for
Paragraf's innovative sensor technologies.

Terry Forsey Consulting Management Consulting
Non-Executive Director
05/2015 - 12/2021
Successfully supported the founder and the executive team on a number of initiatives:
● Creation of new services
● Development of the annual business plan and long-term strategy
● New pricing strategies resulting in an increase of 20% on the average client fee
● Lead generation strategies leading to an increase in annual turnover of over £100,000 a year.
● Internal efficiency and effectiveness; driving the amount of time staff were able to spend on client activities and raising the average by 18% resulting in increased income.

Angle Plc Consultancy Management Consulting
Senior Consultant
01/2010 - 01/2015
Led over 15 consultancy projects in areas such as business growth and economic development to a number of public sector bodies including Universities, the Local Government Association and individual Local Authorities.
Delivery of high quality and high quantity innovation consultancy assignments to over 35 high growth businesses.
Provided strategic direction to the management services division in respect to commercial development.
Actively led in business development opportunities across the division including identification of tender opportunities and the organisation and management of tender and bid writing teams as appropriate.

De Montfort University Management Consulting
Head of Commercial
01/2003 - 01/2010
Successfully developed and delivered innovation consultancy assignments at De Montfort University
Created departmental commercial and marketing strategies aimed at increasing income for the department.
Aided senior leadership during executive decision-making process, generating executive reports to recommend corrective actions and improvements.
Prepared annual budgets for the Commercial department
Developed departmental mission and vision statements used by all employees.