Consultant for the pharmaceutical industry to support brands from pre-launch through LOE. Provide services when efficient and effective management of strategic projects is critical.
▪Support across all stakeholders and marketing channels – HCP, Consumer, Peer to Peer, Pull-through
▪Broad therapeutic experience – Oncology, Rare Disease, Women's Health, Neurology, Endocrinology
▪Develop omni-channel programs for brands that are measurable and impactful

Lead brand launch and execution of first novel non-stimulant product in ADHD market across channels and stakeholders to build the biggest brand for the organization for the next 7 years
▪Shape the HCP and Consumer strategy for the next billion-dollar franchise across multiple indications with varying customer needs and objectives
▪Manage a team of 4 marketing members and work cross-functionally across medical, market access, operations and digital for the execution of brand strategy to become the fastest growing branded ADHD product within a year of launch
▪Determine measurement plan for tactical executions of HCP and Consumer tactical plans (including a National DTC ad) to determine ROI and future tactical plans

Led HCP Ovarian Cancer HCP, Scientific Strategy and Merck Field execution. Collaborate cross functionally and across organizations to align on strategy and execution
▪Shape the HCP strategy for the lead and largest indication for a billion dollar franchise as well as the scientific strategy via peer to peer education, congress events, and KOL engagements

Appointed to lead the commercial pre-launch strategy for abaloparatide. Work cross-functionally with R&D and Clinical Development to implement a successful plan for a new indication and a new formulation
▪Align cross-functional groups to plan for the successful pre-launch plan; collaborate with R&D, Clinical Development and Tech Ops to ensure that planning goals align with market opportunities and still meet financial and timing objectives
▪Responsible for planning and preparing for the Program Development Leadership Team on key commercial business decisions as well as key updates for the phase 3 programs

Promoted by senior leadership to spearhead TYMLOS professional marketing strategy across channels, functions, and stakeholders; align HCP marketing team on tactical execution of programs and campaigns

efforts to help establish and maintain the brand as an anabolic leader (52% NBRx share) in the PMOP marketplace New Customer & Fulfillment Marketing Lead January 2019–November 2019 Led in-line strategy across channels, functions and stakeholders; fostered collaborations across enterprise to formulate complex business solutions and guide development of organizational resources; executed organizational brand planning and process standardization to align cross-functional groups and integrate brand, financial, medical, and corporate business planning needs
▪Leveraged customer assessment marketing, operational efforts, and brand planning to drive 82% YoY volume growth
▪Optimized FY20 budget by $7M (24% decrease) through ROI analysis and efficient use of technology, innovation and external partnerships; brand trending 70% ahead of sales target for FY20
▪Provided business cases for new initiatives and quarterly progress to executive leadership, including CFO, CEO and Board of Directors

Oversaw launch planning and execution of HCP marketing for TYMLOS, including campaign development across peer-to-peer, non personal, and personal promotion channels; drove content evolution for peer-to-peer channel including content formats, speaker training and product theater engagements; contributed to marketing infrastructure, processes and protocols for congress efforts
▪Co-managed $15M marketing budget with focus on optimizing resources and leading team to meet fiscal goals; partnered with procurement for vendor selection and negotiations to achieve maximum efficiency and cost-savings
▪Delivered full multi-channel marketing campaign for non-personal promotional effort to complement personal selling and supplement strategy to reach new customers; made case to expand NPP budget to activate targeted, but non-accessible HCPs
▪Created campaign framework, leveraging personal, non-personal, peer-to-peer and congress channels, and launched targeted HCP-generalist campaign aimed at key

Developed independent practice focused on delivering on-time, on-budget omni-channel marketing strategies for life sciences corporations; grew business organically to five clients including AstraZeneca, Janssen, Otsuka and Havas Health
▪Managed multimillion-dollar marketing campaigns, providing strategic brand planning and tactical execution leadership to support client marketing initiatives

Held various roles during my time at AZ supported multiple brands and launches across a number of therapeutic categories.

Held various roles during my first decade serving the pharmaceutical industry. Initially selling market research services to pharmaceutical clients to working in marketing roles in x-US pharmaceutical and medical device companies