Clients include: Force of Nature Cleaning, Cratejoy, Fiskers Group Provided hands on & strategic CRM services - complete audit of existing CRM programs (both in Klaviyo), redesigning of automations, recommendations for retention softwares (loyalty, SMS), content design, segmentation, and execution

Led full rebrand across website & digital touch points in coordination with Red Antler (agency) from inception to launch. Conceptualized, presented to c-suite, & executed net new retention strategies based on historical data & brand goals using email, sms, paid advertising, loyalty program, & onsite optimizations growing returning customer share by 10% annually. Owned performance for email, loyalty, & SMS driving $15 mil+ in annual revenue in 68% returning & 32% new customers Owned DTC performance on Shopify responsible for $55 mil+ in annual revenue, growth of 87% y/y

Developed strategy, launched, and ran cross functional implementation of subscription program, AL Luxe. The program drove significant increases in y/y revenue, profitability, repeat rates, and customer retention. Managed and optimized the loyalty program, email & SMS channels, and owner of CDP - driving customer engagement and loyalty through strategic initiatives, personalized rewards, and ongoing program optimizations. Successfully recruited and managed a high-performing team, fostering a collaborative environment and effective execution Achieved remarkable revenue growth (up 115%) in email and (up 165%) in SMS channels, increasing engagement and revenue through strategic campaigns, complex automations, and sophisticated audience segmentation.

Responsible for managing the global CRM database (2+ million customers) and CRM marketing channels performance. Led the development and execution of retention KPIs, and contributed to business forecasting to ensure business growth goals were met. Directly responsible for returning customer revenue, repeat customer cohort, LTV cohorts. Managed a team of 4 CRM professionals and collaborated with cross-functional teams to ensure alignment and consistency across marketing, merchandising, planning, and buying teams. Led RFP process for new CDP/ ESP (Braze) to find enterprise technology suitable for advance customer data needs and marketing channel management. Led launch of SMS program (Attentive) - found provider & negotiated contracts, led cross department onboarding, created automation & campaign strategy.

Led marketing retention strategy and implementation for 9 direct-to-consumer e-commerce businesses. Focus on scaling small - medium sized business through consumer data insights, better customer retention, and technology. Utilized dozens of CRM platforms - CDPs, and ESPs, and other Martech providers to develop unique CRM strategies that delivered measurable results for clients. Successfully led the RFP and migration process for 4 clients, resulting in improved data quality, increased campaign effectiveness, and enhanced customer experiences.

Managed digital media strategy across all portfolio brands to drive growth and improve marketing efficiencies.

Deliver clients profitable online marketing strategies for omnichannel marketing including - Google Ads, Meta, SEO, CRM