Functional Skills
Content Strategy
Marketing Strategy
Digital Marketing / Advertising
Innovation Management
Artificial Intelligence
Behavioral Analytics
Brand Strategy
Content Marketing
Patient Experience
Program Management
Sector Experience
Aerospace & Defense
Healthcare
Technology
Transportation & Logistics
Fortune 500
Experience
Biogen
Other
Head, Omnichannel Excellence
5/2022 - 9/2023
• Led team responsible for partnering with US brands on omnichannel strategy, media, analytics, and digital production.
• Created omnichannel framework aligned with brand priorities, fostering a future-ready and customer-centric ecosystem.
• Transformed team from multichannel execution to embedding omnichannel strategy across all US brands, taking ownership of the relationship with senior commercial leadership.
• Created omnichannel framework aligned with brand priorities, fostering a future-ready and customer-centric ecosystem.
• Transformed team from multichannel execution to embedding omnichannel strategy across all US brands, taking ownership of the relationship with senior commercial leadership.
Bristol-Myers Squibb
Marketing
Head, Worldwide Omnichannel Experience
4/2013 - 6/2021
Led the evolution of an omnichannel organization at Bristol Myers Squibb from a three-colleague, US commercial focus to an over 50-colleague, global, medical, commercial remit, offering a robust omnichannel portfolio that was tightly integrated with engagement planning, capability building (core and emerging), delivery, and analytics.
• Collaborated with stakeholders to design, implement, and enhance an omnichannel strategy, elevating customer interactions across commercial and medical sectors. Instrumental in generating $240M - $320M of impactable revenue in 2019 and $350M in 2020 (six-month data).
• Directed innovative commercialization systems streamlining exploration, pilot, and scaling of emerging touchpoints.
• As owner and subject matter expert, established and advanced framework for digital, content, and call center, encompassing channel roadmaps, operating models, KPIs, insights, global standards, and digital production across all channels.
• Collaborated with stakeholders to design, implement, and enhance an omnichannel strategy, elevating customer interactions across commercial and medical sectors. Instrumental in generating $240M - $320M of impactable revenue in 2019 and $350M in 2020 (six-month data).
• Directed innovative commercialization systems streamlining exploration, pilot, and scaling of emerging touchpoints.
• As owner and subject matter expert, established and advanced framework for digital, content, and call center, encompassing channel roadmaps, operating models, KPIs, insights, global standards, and digital production across all channels.
Pfizer
Marketing
Director-Team Leader, Enterprise Multi-Channel Marketing, Global Lead
6/2002 - 4/2013
Led a global team responsible for HCP digital channels. Managed a blend of operations and matrixed business technology resources dedicated to delivering essential digital and mobile capabilities and content from conception to execution. Spearheaded the development of a global channel strategy, channel evolution, and implementation plans, and supervised worldwide deployment efforts.
Key Accomplishments:
• Honored with Pfizer’s Commitment to Growth & Quality Service Award for orchestrating a comprehensive multi-channel marketing strategy in collaboration with more than 35 brand teams and agencies. This strategy enhanced acquisition, retention, and engagement on the PfizerPro digital and mobile channels.
• Pioneered multiple pioneering Pfizer initiatives including a standardized mobile HCP platform, an integrated Rx/OTC web portal, and eSignature capability on PfizerPro, earning the Pfizer Collaboration Award.
Key Accomplishments:
• Honored with Pfizer’s Commitment to Growth & Quality Service Award for orchestrating a comprehensive multi-channel marketing strategy in collaboration with more than 35 brand teams and agencies. This strategy enhanced acquisition, retention, and engagement on the PfizerPro digital and mobile channels.
• Pioneered multiple pioneering Pfizer initiatives including a standardized mobile HCP platform, an integrated Rx/OTC web portal, and eSignature capability on PfizerPro, earning the Pfizer Collaboration Award.