• Led all aspects of new brand creation, content marketing, executive communications, business partnerships, and fundraising development
• Managed pro bono media relationships across major media tech companies (Google, YouTube, Facebook, Instagram, Twitter, iHeart), securing $1.5M in pro bono advertising per year
• Rebuilt channel mix across earned, paid, and organic media, winning bronze CLIO and Webby awards for Start With Connection PSA campaign reaching tens of millions
• Recruited and mentored top-notch team across marketing, communications, analytics, and technology; supervised fundraising, external relations, and business development staff
• Oversaw mass campaigns to Spanish-speaking audiences, expanding org footprint beyond the U.S.

• Secured multiple year-over-year investments in growth initiatives and oversaw top agency engagements
• Grew and optimized ROI on revenue lines, driving annual giving revenue from $12M to $20M per year
• Led high-profile co-marketing initiatives and collaborated with partners, such as Nike, to achieve strategic goals through innovative campaigns

• Recruited and developed a global team, transforming marketing into a best-practice brand function
• Instituted content marketing tactics and positively impacted revenue growth through lead generation
• Appointed to Agency Leadership Team as first marketing representative at the executive level

• Provided advisory services to established and startup companies, with a focus on digital transformation
• Completed successful engagements with New York Magazine, Conde Nast, Goldman Sachs, Bain Consulting, Clear Channel, Schwinn, Cossette Communications, and The Wharton School

• Served primary strategy function for a 30-member sales team delivering $150M in annual revenue
• Represented Circulation in a joint venture with Microsoft to launch a new portable reader application
• Oversaw strategy and operations for the direct mail and FSI channels, delivering 127% of order goal with $10.5M direct mail budget and 9-person team distributing 27M pieces

• Maintained a diverse client base, including Sprint PCS, Bank of America, Pfizer and Target
• Produced the department's most profitable piece, with circulation of 8M and $1M in annual revenue
• Facilitated the growth of the start-up division from approximately 25 to 85 employees in 3 years

Wrote and edited articles on Internet and software developments.