I am a pricing/monetisation consultant. I have supported more than 30 businesses build and execute value-based pricing strategy across software/tech (B2B & B2C), consumer goods, pharmaceuticals (B2B & B2C) and automotive sectors.

Pricing project examples:

1. SaaS (USA): Optimized packaging for a recruitment SaaS to increase attach rates of optional modules, developed a price calculator which outputs personalized prices based on 6 key value metrics, monetized user seats (high-valued) and supported building a CPQ app resulting into >40% increase in ARR between 2021 and 2022

2. SaaS (Spain): Expanded a single package into a range of 3 service packages for a Payroll SaaS provider using Conjoint Analysis that would increase their gross margin by 34%

3. SaaS (USA): Developed a new optimised pricing and packaging structure (including number of packages to be offered) for a player in unified communication space which was in the process of merging 5 products into a single platform

1. Advised Global Operation Manager of Mud Logging to drive performance in 90 countries
2. Collaborated with 5 managers to analyze key aspects of operations and service quality
3. Boosted no. of high satisfaction (client) jobs by 20%, and lowered hazardous events by 67%

Delivered marketing strategy solutions to fortune 1000 companies in USA, Canada and India