In my role as a Technical Product Owner at Haleon, I manage and support product delivery through a data-driven scope & digital marketing approach. Most recently, I lead an enterprise strategy supporting all levels of functional prompt engineering complexity across the entirety of the US Haleon Organization in partnership with our strategic marketing team. Armed with a degree in Applied Data Science, and over 10 years of hands on digital marketing experience, I'm experienced in maximizing comprehensive data driven marketing and AI opportunities on an enterprise scale with a keen focus on business impact. With a vast understanding of the AdTech and MarTech landscape within the CPG industry, my remit covers the activations and application aspects of consumer data, data science, and digital media. With a core focus on business adaptation in a practical & performance-oriented strategy, I'm eager to provide strategic solutions to drive global competitive growth at Haleon.

At Haleon, I was the acting Scrum Master & Performance Marketing Manager for the Oral Health category. My main focus is brand-oriented media optimization with an agile data-driven testing approach. With years of digital marketing experience and a vast level of knowledge around martech capabilities, I seek to add value to brands across all digital channels through the usage & activation of data by working cohesively with media teams, brand partners, and creative collaborators.

At GSK, I was the acting Scrum Master & Performance Marketing Manager for the Oral Health category. My main focus is brand-oriented media optimization with an agile data-driven testing approach. With years of digital marketing experience and a vast level of knowledge around martech capabilities, I seek to add value to brands across all digital channels through the usage & activation of data by working cohesively with media teams, brand partners, and creative collaborators.

As a Digital Marketing Manager on the Expert Team at GSK, I leverage inbound and outbound media and engagement performance data to improve how our brands reach and engage with healthcare professionals. I am focused on digital acceleration while leveraging a data-driven mindset to optimize targeting and media and efficiency within traditional and niche media channels. Through a vast understanding of the digital behavior of HCPs, I seek to drive the impactful growth of our products to enhance the overall sense of how HCPs recommend and understand our brands. We strive to build relationships with our healthcare partners, so that they can help guide their patients through their journey with the help of our powerful oral health and pain management products. In my role, I support my team in digital and performance analytics, technical transformation, and omnichannel evolution, all centered around the digital OTC atmosphere.

As an Expert Brand Manager at GSK CH, I managed key Oral Health products for the expert (HCP) audiences including Sensodyne and Pronamel, to deliver digital growth in condition level awareness, and professional recommendations. I worked to enhance media spend on the search and social channels, leveraging insight derived from on-site behavior to improve engagement KPIs to drive business goals. In early 2020, I worked with the Expert Sales Team to to launch and manage national roll-out of the Sensodyne Sensitivity and Gum product, supporting the brand to drive digital growth, and retail consumption through the 2020 calendar year.

At Verilogue, I utilize our extensive database of healthcare based conversations to curate, design, and leverage content geared toward the healthcare, biomedical, and pharmaceutical industries. Working primarily with our Business Development and Client Service teams, I cooperatively build campaigns based on specific disease states and market these campaigns effectively toward our target Marketers and Market Researchers. I manage all creative outputs in a design aspect when it comes to whitepapers, case studies, videos, and most infographics.

Cint is the pioneer in Market Research technology utilizing a series of specific programs to increase speed and accuracy within demographic information gathering. We connect the opinions of over 10 million people within 60 countries. With 10 international offices, we deliver efficient services and ground breaking technology to vastly decrease time and money spent on panel research throughout the industry.

At Concord Wealth Management, we take a holistic approach to helping clients achieve their goals through the use of a multitude of financial products, investment strategies, and strategic planning. At Concord, each member of our team is highly proficient in different sectors in the finance industry, focusing on anything from College Planning Strategies, to Estate Planning.

I am a Financial Services Professional offering securities products and services through NYLIFE Securities LLC, Member FINRA/SIPC, A Licensed Insurance Agency.

I am an agent licensed to sell insurance through New York Life Insurance Company.