• Developed strategy and go-to-market planning for new technology offerings for hotel owners. Evaluated technology deals on behalf of IHG and owners to assess value and strategic fit within the IHG portfolio.
• Enabled the development of a new reservation system for IHG by aligning the business needs and system impacts.

• Launched the FICO® Score Program providing clients their FICO® Scores and credit score educational content through online banking and statements; worked with technology partners to formulate business requirements, oversaw and participated in testing and implementation.
• Created product roadmap, identified new market opportunities utilizing research and data to define consumer needs and develop strategic partnerships with complementary technology and service providers.

• Created bi-weekly and monthly web dashboards for a CPG consumer site using Google Analytics to track and analyze key performance indicators; report significant findings for the client to manage and define content strategy based on traffic sources, key words and consumer psychology.
• Measured consumer preference, sentiment, and brand awareness for clients through custom designed qualitative and quantitative research studies and analyze, synthesized and presented key insights and findings

• Researched and wrote industry analyses on various industries to identify marketing trends and developed innovative solutions to enter untapped market segments.
• Conducted a survey analysis with sales representatives to determine the strengths and weaknesses of a prototype medical device and evaluated the input to come up with recommendations for product improvement and implementation.

• Evaluated departmental functions through client interviews to gain an understanding of the company’s functions and risks and wrote concise summaries as part of the economic analysis.
• Analyzed client’s industry through secondary research to gain an understanding of the economic factors impacting the client’s industry and summarized findings in transfer pricing reports.
• Interpreted complex inter-company agreements and transactions for multinational corporations