• Established and scaled a successful beauty brand from concept to market, achieving double digit growth YoY
• Developed and executed comprehensive marketing & commercial strategies that drove growth, managing relationships with over 30+ retail partners, including major retailers such as Neiman Marcus, Nordstrom, SAKS Fifth Avenue, Blue Mercury and Violet Grey
• Led a cross-functional team of 5 professionals and numerous agencies in product development, marketing, sales, fostering a culture of innovation, sustainability and excellence

• Led strategy for sales, client development, and marketing communications, resulting in significant market and client expansion including Cartier, Montblanc, Chloé, Chanel Jewelry, Audemars Piguet, Tiffany & Co., and David Yurman

• Collaborated with founder on salon partnerships and marketing initiatives to enhance brand visibility and market reach

• Analyzed competitor products and market trends to inform development strategies, providing insights that contributed to new product launches and extensions

• Led successful relaunch of the value brand Color Trend and co developed lip & nail categories
• Tracked and developed promotional, holiday, and seasonal beauty stories and products, ensuring alignment on brand positioning and concept imagery across all global and regional marketing teams