Led global brand and go-to-market strategy for Hubexo's construction software solutions, transitioning from fragmented regional brands to a centralized global product portfolio, streamlining offerings for scalability ad market clarity.
• Brand Development & Portfolio Strategy: Created new global product brands, unifying legacy platforms under a scalable brand architecture and naming framework for next-gen products and acquisitions.
• Go-to-Market Strategy: Built a global GTM framework, integrating market segmentation, persona development, regional execution, and sales alignment to drive expansion.
• Positioning & Messaging: Defined Hubexo's core narrative, product positioning, and messaging framework, ensuring clear differentiation and commercial impact across global markets.
• Executive Strategy & Leadership: Partnering with Hubexo's CEO and leadership team to shape the long term vision, market strategy, and portfolio optimization.

Led the strategic development and revenue growth of GroupM's DOOH offering, scaling it to $100M+ in annual revenue and expanding its global footprint to 20+ markets.
• P&L Ownership & Revenue Strategy: Managed pDOOH P&L, driving pipeline development, pricing models, and market execution strategies to exceed revenue targets.
• Go-to-Market & Commercial Expansion: Developed global GTM strategy, ensuring market alignment, agency engagement, and sales enablement to maximize adoption.
• Strategic Partnerships & Supply Optimization: Led partnerships with media owners, DSPs, SSPs, and tech vendors, enhancing inventory accessibility and trading efficiencies.
• Market Growth & Competitive Positioning: Designed packaging, positioning, and pricing strategies, strengthening DOOH's market competitiveness and value proposition.
• Product & Technology Leadership: Defined product roadmaps and feature prioritization, aligning DOOH tech development and audience planning solutions with GroupM's broa

Led global GTM strategy and product marketing execution for Xaxis' cross-channel programmatic solutions (Video, DOOH, Gaming, Influencer Marketing, AI, Audio, and E-commerce).
• Team Leadership & Function Development: Built and led a high-performing global product marketing team, establishing frameworks for value proposition creation, solution positioning, and sales enablement to drive consistent execution.
• Scaling DOOH Business: Launched Sightline (DOOH solution), executing a global GTM strategy that scaled to $70M across 14 markets within two years.
• Solution Development & Roadmap Alignment: Partnered with Product Management to develop and commercialize new solutions, ensuring strong market alignment.
• Sales & Market Adoption Enablement: Created repeatable processes that empowered the team to deliver high-impact sales collateral, research insights, and case studies, ensuring adoption across markets.
• Operational Frameworks & Strategic Impact: Developed systems for revenue t

Led the launch of Wood Mackenzie Lens®, a new data analytics platform, developing the GTM strategy, positioning, and implementation plans. Conducted a strategic assessment of pricing, packaging, and marketing operations, identifying gaps and delivering structured frameworks for improved launch readiness, sales enablement, and cross-functional alignment.

Drove adoption and revenue growth for Yahoo Gemini, a native advertising solution, across EMEA by developing regional sales strategies, refining product positioning, and executing GTM plans. Led market assessments and strategic partnerships to unlock expansion opportunities, launch new features, and strengthen sales enablement.

Led programmatic demand strategy and partner development for Yahoo Gemini across EMEA, doubling Native Programmatic business within a year. Built and managed strategic partnerships with PMDs, DSPs, and attribution providers, driving adoption and co-marketing initiatives. Developed and led the EMEA Partner Program, while negotiating and executing high-value deals to accelerate growth.

Owned revenue growth and business development for Yahoo's App Marketing business in EMEA, driving new client acquisition and expanding partnerships with top app developers (King, Rovio, Playrix, Machine Zone). Led sales strategy, monetization initiatives, and ad tech collaborations to optimize mobile advertising performance and exceed revenue targets.

Managed $25M+ in annual ad revenue for top global travel advertisers, driving 390% and 750% YoY revenue growth through consultative sales strategies and campaign optimizations. Led business expansion within existing accounts and collaborated with cross-functional teams to enhance media solutions.