• Manages and executes CRM initiatives email and SMS using HubSpot and Textel, yielding a 38% open rate for an ambassador email marketing campaign
• Collaborates with graphic designer and senior manager to conceptualize 40+ projects on patient journeys and drive consultations
• A/B tests on one-off emails, automated workflows, and SMS for 1M+ subscribers
• Own and report weekly and yearly on revenue and KPIs by segments for CRM initiatives

• Owned strategy and execution: email, SMS, loyalty, and retention for B2C retailer, yielding $140K+ sales for Black Friday Cyber Monday marketing campaigns
• Increased SMS click rate by 27% with most clicked SMS at 49% using Klayvio
• Conducted A/B tests on creative content, subject lines, and copy to increase conversion rates
• Complied weekly KPI reports on email, SMS, loyalty, and flows suggesting campaign improvements

• Managed B2B email marketing campaigns, drip campaigns, lists, dynamic content, and customer segmentation using Pardot and partnering with the graphic designer and content writer
• Owned monthly, quarterly, and yearly reporting, offering strategy insights for lead nurturing
• Implemented A/B tests on 50,000+ subscribers to increase lead engagement and conversion rates

• Identified IT issues and solutions for staff & customers, meeting call goals of 30+ calls per day

• Owned and executed email campaigns for 20,000+ hospital staff, elevating morale; handling copywriting, graphic design, and deployment via Salesforce Marketing Cloud and creative tool Canva
• Oversaw employee website and content calendar while managing multiple projects and deadlines

• Conducted user testing for B2C website and mobile application features to identify problems and optimize overall customer satisfaction, resulting in a 20% attachment rate at checkout