Functional Skills

Project Management
Product Strategy
Go-to-market Strategy
Digital Marketing / Advertising
Program Management

Software Skills

Google Sheets

Sector Experience

Consumer Goods
Media & Entertainment
Social & Public Sector
Technology
Travel & Hospitality

Languages

English
Spanish

Experience

Independent Consultant Product Management / Strategy
Consultant
1/2018 - Present
• Pearl Street Caviar - Consulted a direct to consumer Caviar Company on business development, brand strategy, and advised on raising capital.
• ALPHX - Developed the product marketing roadmap by creating new products and packaging for distribution on an effective timeline. Reframed their business strategy to raise capital and become a revenue generating company on an expedited timeline.
• MPH Fitness – Created a social media campaign calendar, structured new incentives for current members.

Biden for President Media & Communications
Advisor for 'Innovators for Biden"
3/2020 - 11/2020
• Implemented digital strategy for ‘Innovators for Biden’ group. Created a social media posting calendar, fundraised, and assisted
with volunteer outreach and engagement.
• Worked with senior leadership on the structure of the organization in terms of membership, fundraising goals, as well as
organized exclusive Zoom events with notable politicians, CEOs, and other high net-worth individuals.

Pete for America Media & Communications
Finance Committee Member
4/2019 - 3/2020
• Raised money and organized specific fundraising events targeted to the tech entrepreneurial community.
• Innovated fundraising and outreach through different digital media strategies.
• Consulted on tech policy as a member of the steering committee ‘Entrepreneurs for Pete.’

American Red Cross Media & Communications
Communications Advisor
6/2017 - 4/2019
• Consulted the CEO of America Red Cross Greater NY on volunteer outreach tactics, marketing & branding strategies, and media messaging focusing on the ‘Home Fire Safety Campaign.’
• Created a social media campaign strategy complete with info-graphics, posting schedule, and created additional content for all of their social media platforms.

Gypsy Circle Start-Up
Founder & CEO
3/2014 - 1/2018
• Founded and launched a social travel network, which was a mobile application on the App Store.
• Raised over $250,000 from outside investors and led a cross-functional team of 5 employees; including engineers, graphic
designers, and business associates.
• Acted as the Product Manager and the Product Marketing Manager by leading the creative direction and product rollout.
• Developed the go-to-marketing strategy for each version released on an efficient timeline.