Experience

Hilton Marketing

Senior Manager, Media Effectiveness Analytics & Insights

1/2020 - Present

Lead the newly-created Media Effectiveness Analytics team, focused on testing and optimization efforts aimed at driving customer and revenue growth through digital media.

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Hilton Marketing

Manager, Media Strategy Analytics & Insights

3/2018 - 1/2020

Engagement manager for Hilton's internal analytics consulting group, focused on marketing & media strategy.

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Hilton Corporate Strategy & Development

Senior Analyst, Digital Strategy Analytics & Insights

12/2016 - 3/2018

Engagement manager for Hilton's internal analytics consulting group, focused on digital product strategy.

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NorthStar Solutions Group Management Consulting

Consultant

1/2016 - 12/2016

Consultant focused on driving data and analytical literacy in brand marketing organizations.

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comScore Marketing

Client Insights Analyst

2/2015 - 1/2016

Analyzed large sets of digital campaign data and uncovered actionable insights; helped advertising agency clients optimize multi-platform digital advertising campaigns through campaign performance monitoring tools, custom research projects and online surveys.

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comScore Operations

Sales Operations Analyst

7/2013 - 1/2015

Primary liaison between the Sales, Client Service, Accounting and Legal departments; resolved issues between groups to ensure timely execution of both internal and external deliverables.