Functional Skills

Artificial Intelligence
Talent Acquisition
Communications
Internal Communications
Content Strategy
Content Marketing
Customer Experience
Digital Marketing / Advertising
Technical Writing
Brand Strategy

Software Skills

Adobe Creative Cloud
Microsoft Office
Sharepoint

Sector Experience

Financial Services
Healthcare
Media & Entertainment
Technology
Travel & Hospitality

Experience

Google Marketing
COPYWRITER | EDITOR | BRANDING & CONTENT STRATEGIST | AD WRITER | CONSULTANT
12/2000 - Present
I'm an eight-time author, copywriter, editor, journalist, content and brand strategist, and recipe tester and developer. I have extensive branding, creative, print and digital experience. I have covered diverse topics in depth — food, dining, travel, spas, entertainment, automation/machine learning/AI technology, HR solutions, internal communications and healthcare — for Global Fortune 500 companies, the digital space and highly regarded publications. That includes everything from brochures to consumer-facing and B2B emails, direct mail pieces, video scripts and CEO speeches.

UniGroup Marketing
SENIOR CONTENT STRATEGIST
3/2020 - 8/2023
Scratch-built editorial nurture strategy for global, multi-billion-dollar logistics company in the moving and transportation industry, designing its communications across eight brands; reshaping brand voice and building customer loyalty and brand recognition; serving as editorial lead for partnership strategy; developing and managing the editorial calendar; editing content and managing content flow; and creating internal and external facing communications
● Crafted editorial strategy for powerhouse, UniGroup-backed startup in the moving and home services industry; developed and managed editorial calendar from the ground up; edited content and managed content flow; created internal and external facing communications; assisted in developing and solidifying brand voice to build brand awareness and brand loyalty