Drive Product Strategy (especially digital product strategy) and Market Analysis for firms in Tech, Manufacturing, Market Research, General Merchandise, and Financial Services
Direct data analytics on consumer insights and market intelligence related to Mobile products
Direct strategic partnerships and business development through partnerships phase with FinTech organizations
- Increased mobile app Partnership/referral monthly revenue by 100% (doubled)
Support clients’ product Roadmap refinement, user story prioritization, testing, and UX/UI in support of development
Produce and consume reports and deliverables for various companies’ prospective initiatives (Power BI, others)

Reported to Vice President, as I was responsible for Money Transfer, Money Order, Bill Pay & Check Cashing
Directed Product department and $79M G/L responsibility
- Achieved revenue targets and leading product strategy
- Successfully achieved financial growth targets in all three business segments under my responsibility
- Introduced new digital currency revenue stream of $2M
Directed FinTech opportunities for ACE’s debit cards
- Directed partnership and strategy in utilities payment, and gained significant payment pathways to increase revenue
- Directed business development in Tax Partnerships, part of the Check Cashing business, grew beyond targets

Reported to Director of Information Communication Technologies
Led contract negotiation for 3P vendor engagement
- Sourced, evaluated, and onboarded SaaS vendor, writing and managing the contractual agreement and establishing service levels, a memorandum of understanding, and payment milestones to ensure mutual value delivery throughout the Agile Software Delivery Lifecycle process
Designed, delivered and scaled myKubota, Kubota's 1st customer-facing mobile app, on iOS and Android (Google Play)
- Designed UX and drafted wireframes to create proofs of concept and developmental working models
- Conducted A/B testing to determine best product layout
- Maintained and refined Agile product roadmap based on market needs, competitor offerings, and tech
Directed digital portfolio, collaborating with other parts of the business to ensure a cohesive digital experience Served as point of contact for contract negotiation and as BRO in SaaS relationship with dev provider

Reported to Director of PMO
Provided internal consultancy and managed consultants on key organizational change projects
- Interfaced with all levels and business units within Kubota to evaluate and prioritize projects
- Assisted in move of Corporate Headquarters of US branch from California to Texas
- Spearheaded initiative to train all senior and managerial employees in key Kubota systems as part of onboarding and continued training
Managed and delivered top strategic projects in excess of $500,000 and many smaller projects
- Delivered B2B quotation system, later adopted by entire dealer network
- Implemented new HRIS system, working closely with Human Resources stakeholders
- Onboarded new vendor and content manager for Kubota’s corporate website, evaluating content
- Managed team of consultants in process documentation project

Reported to Vice President of North American, Latin American, and European operations
Overhauled pricing model to yield targeted 15% increase of Parts Department revenue
Implemented web-based parts system for dealers and distributors to increase Parts sales
- Led vendor selection for a parts ordering and lookup system
- Implemented and coordinated entry of over 1,000 bills of materials into integrated parts lookup solution
- Traveled to distributors across North America and trained staff on the system
Managed Technical Services Department and administered Warranty, streamlining process and shortening turnaround
Led Brand Awareness Campaign, collaborating in production and implementation of TV commercials
- Coordinated with production team in filming product commercials
- Established points of contact with various media affiliates and shared content to be aired
Visited markets, partner offices, and manufacturing facilities across North America, South America, Asia
Streamlined light as