Certifications
PMPProject Management Professional
Sector Experience
Industrials
Technology
Experience
B2B Marketing Strategies
Marketing
Owner & Principal
10/2018 - Present
marketing strategist, writer and consultant engaged in developing on and off-site content for Katavolt Media and their SaaS technology clients, including messaging and program guides, email campaigns, landing pages, sales presentations, guidebooks, and websites. Additional engagements include developing and launching optimized websites for a variety of B2B, B2C and non-profit clients and acting as Council Member for Gerson Lehrman Group (GLG), an expert network that provides independent consult
SmartSource Rentals
Marketing
Marketing Director
6/2015 - 9/2018
Marketing leader responsible for brand and digital strategy for this middle-market technology solutions provider. Managed $1M+ Marketing Budget that generated $10M in marketing-enabled revenue. Built the digital and direct marketing function at SmartSource to include a staff of six strategic marketers focused on driving revenue growth for the company via lead generation (SEO, paid search), email marketing (marketing automation), on-site and off-site content development, etc.
B2B Marketing Strategies
Marketing
Owner & Principal
9/2011 - 8/2015
Outsourced Consulting Marketing Director for various companies, including Chromate Industrial and IP Video. Senior Project Manager for e-commerce integration at Ryan Herco,. Marketing Content Writer for KataVolt Media, a content agency.
Interline Brands
Marketing
Marketing Director
3/2005 - 8/2011
Brand Leader and acting General Manager for the U.S. Lock Division of Interline Brands, a $50M+ telesales-based manufacturer and distributor of security hardware and access control products to security professionals. Strategic
development and execution of all marketing, sales and product development activities, including customer loyalty and dealer rewards program. Managed budgets in excess of $20M+. Directly and indirectly supervised 50+ employees.
development and execution of all marketing, sales and product development activities, including customer loyalty and dealer rewards program. Managed budgets in excess of $20M+. Directly and indirectly supervised 50+ employees.
Honeywell Security
Marketing
Manager of Product Info Systems
4/2001 - 3/2005
Corporate Marketing Strategist charged with developing and launching growth programs in support of corporate objectives and conducting market research & analysis, executive reporting and website analytics and using SPSS, CustomerSATâ„¢ and other reporting programs. Supervised 3 marketers.