✦ Freelance consulting across a diverse portfolio of lifestyle brands & creative agencies.
✦ Providing strategic insights across branding & identity, digital marketing, social media content, market research, consumer insights.

✦ Key Results: +11% YoY revenue growth from new markets, +43% YoY in social media reach, averaged +35% YoY in digital KPIs.
✦ Defined marketing strategic guidelines + functional objectives through the creation of a new team charter, brand plan & visual center.
✦ Mentored integrated marketing team + implemented new workflow systems, elevating marketing executions & improving team morale.

✦ Key Results: Established functional priorities through strategic framework, averaging 15% improvement across key efficiency metrics - communication, seasonal planning, & budget forecasting.
✦ Designed new marketing function to strategically align new processes & technology across 700+ person business unit.
✦ Developed an internal communications website to enable holistic business unit with centralized planning information & resources, resulting in 23% score improvement for effective communication in employee satisfaction survey.

✦ Key Results: Averaged +8% YoY growth on a $1B business fueled by product innovation storytelling & successful brand campaigns such as Nike "Equality," Lebron XV "Unbreakable," and Nike + NBA "Want it All."
✦ Served as strategic chief of staff & ran integrated brand offense for Basketball marketing team of 35+ cross-functional & key city leaders.

✦ Key Results: Exceeded targeted digital KPIs through member acquisition strategy adding 300k+ new users to Nike app.
✦ Drove planning & execution of key integrated campaigns such as Hyperwarm “Get Out Here” & U.S. Women’s World Cup “No Maybes.”

✦ Key Results: Averaged +7% YoY growth on a $700M business through insight-driven storytelling, bringing a youthful edge to the brand.
✦ Managed strategic portfolio of Nike Golf energy moments, delivering transformative creative executions & consumer activations such as Nike Vapor Series “There’s Always Better” and Nike Golf Club Collection “For the Athlete.”

✦ Key Results: Averaged +11% YoY growth on a $2B business, overtaking #1 share position in key base layer apparel marketplace.
✦ Strategically drove integrated brand programs for Men’s Training & Nike Football, producing award-winning brand campaigns such as Nike + NFL “Fast is Faster” and Nike Pro “Prepare for Combat.”