Functional Skills
Market Research
Fortune 500
Experience
General Mills
Marketing
Associate Marketing Manager
8/2016 - Present
Responsible for General Mills' strategy at Club customers (Costco, Sam's Club and BJ's Wholesale Clubs) for snack brands, including Chex, Food Should Taste Good, Fruit by the Foot and Mott's Fruit Flavored Snacks..
- Manage P&L and performance of GMI fruit snacks and snack mixes in wholesale customers
- Drive growth on brands, including customer support plans and product/packaging optimization; developed and launched 7 new items, including product formulation, pricing and packaging design
- Manage P&L and performance of GMI fruit snacks and snack mixes in wholesale customers
- Drive growth on brands, including customer support plans and product/packaging optimization; developed and launched 7 new items, including product formulation, pricing and packaging design
Avascent
Management Consulting
Engagement Manager
8/2009 - 1/2014
-Managed client relationship & led a team of analysts who executed the grounding research; responsibilities included providing thought leadership during internal meetings, presenting status updates to the client on work progress, and ultimately leading the delivery of the final presentation
-Contributed to Avascent’s growth; assisted with business development, account management, and supported prospective client meetings by serving as a subject matter expert, drafting proposals & white papers
-Contributed to Avascent’s growth; assisted with business development, account management, and supported prospective client meetings by serving as a subject matter expert, drafting proposals & white papers