• Briogeo Hair Care (Clean Hair Care)
● Owned full e-commerce P&L and build out digital acquisition and retention strategies, improving Facebook ROAS by 50% and Email and SMS revenue by 25%
● Grew overall DTC revenue by 30% in the last 7 months by restructuring digital strategy, content, A/B tests, and segmentation across acquisition, retention, subscription, and LTV
● Developed GTM strategy and budget for new product launches to exceed revenue growth targets
• Other Clients: Biena Snacks (Roasted chickpea snacks), Addaday/Lyric (Massage Therapy Guns), Lovebug Probiotics (Baby and Kids probiotics), Snack It Forward/Peatos (Plant-based snacks)
● Overhauled Shopify website, including homepage, collection pages, checkout, and product pages, improving conversion rate by 20%
● Created a six-month digital marketing strategy roadmap across paid social, paid search, and email marketing to drive DTC revenue growth

Founded in 1995, A global leader in medical apparel, footwear, and accessories, with brands such as Cherokee® Uniforms, Dickies® Medical, Medelita, AllHeart®, and Healing Hands
• Built and lead a high-performing digital team, overseeing 4 direct reports and full-funnel agency, while serving as key contact for senior leaders in brand, product & engineering, finance, operations, Amazon, and creative
• Lead the strategic allocation and optimization of an 8-figure media budget across all channels, achieving a 20% reduction in CAC and a 15% increase in ROAS through robust campaign strategies and LP enhancements
• Spearhead P&L for a portfolio of 5 DTC brands generating $100M+ in revenue across a multitude of channels including SEM/PLA, SEO, Paid Social, Organic Social, Influencer, Affiliate, Email/SMS, and Loyalty
• Developed comprehensive automated KPI reports and dashboards in Tableau, monitoring and capturing metrics such as revenue, CAC, LTV, retention rates, AOV, conversion rates,

The 3rd largest Kombucha company in the US, focused on creating the best tasting and highest quality kombucha
• Recruited and led a team of 3 full-time employees and contractors, consistently achieving online objectives
• Revolutionized digital advertising to boost eCommerce revenue by 5x, increasing CTR by 30% while reducing costs by 35% through restructuring of digital advertising creatives, copy, and website UX
• Spearheaded digital and offline marketing strategies across owned, earned, and paid channels, such as SEM, SEO, Paid Social, Display, Affiliate, YouTube, Podcast, Print, OOH, to implement a holistic omni-channel strategy
• Elevated SEO ranking from page 5 to the top of page 2 within 6 months via an innovative campaign that amassed 30+ backlinks and significant technical enhancements that boosted website speed by 50% and reduced load time by 300%
• Devised a data-driven omnichannel email strategy aligning with brand ethos that harnessed consumer data through automated d

A leading nutraceuticals company focused on developing premium, science-based supplements including Omax3® Ultra Pure Omega-3 Supplement, Omax® Cognitive Boost, and Omax® Phyto-Max Stress Remedy (CBD)
• Oversaw the digital marketing budget and all key performance metrics for driving profitable growth, increased media spend by 4X and decreased CPA by 40% by optimizing channels, targeting, creatives, website, and landing pages
• Championed and led ESP migration from MailChimp to Klaviyo and built an effective lifecycle email marketing program that increased LTV and revenue growth by 2X including strategic development and targeting, customer and list segmentation, copy and content creation, calendaring and analyzing results to drive performance goals
• Developed and expanded online and offline marketing efforts to drive revenue growth, including SEM/SEO, display, retargeting, paid social, influencers, podcast, native advertising, Shopping, Amazon, and online analytics
● PREVIOUS EXPER