Brand, communications and design services for local and small businesses in Atlanta.
Freelancer on marketing projects.

Leading the communications function for the largest market in the Emerging cluster.
Responsible from all categories: football, basketball, running and Originals: Leading content strategy, creative communications, PR, event strategy, media buying, e-commerce and digital communications, leading a team of eight.
Strategized and identified local cultural touch-points and created l communication campaigns focusing on cultural marketing with local co-creators and influencers.

Creative Brand Consultant on integrated brand development, brand identity, brand positioning and brand architecture.

Responsible for the innovation strategy and global expansion of Paper Mate pens, #1 selling pen in the US.
Led communication and marketing strategies for US and key EMEA markets (France, UK) & expanded into Asia in 2016
Led global brand building and communications strategies
Played key role in the development of the revolutionary GEL pen

Heading the whisky business including the portfolio of 5 main brands: Johnnie Walker, J&B, Dimple, Lagavulin and Talisker. Played significant role in sales strategies and long-term business plan during the transition period of Mey Icki to Diageo, doubling whisky category market share.
Re-structured whisky business strategy, fixing the fundamentals of the brands’ positioning and the category perception, via special focus on asset management and event marketing.

Delivered positive category contribution for the first time after re-launch with +39% vs. target, delivering ever-highest volume share. Won a total of 13 awards in the packaging, innovation, digital and campaign categories including 3 major w3 Awards.
Created the digital and social media eco-system strategy.
Developed and launched “design your own bottle” campaign and led the unique viral movie with stop-motion technique.Awarded with most experimental viral video in 2010 by W3.

Led Coke Aluminum launch in city of New York
Created PR Business Plan and Executed.

Led consumer research to understand buying occasion for white outlets.
Expert in Route-to-market plans for new packages and strategized and led all the BTL marketing materials such as developing new ideas for POS/Display/Multi-packs solutions to drive more profit.