Functional Skills
Marketing Operations
Customer Relationship Management
Project Management
Agile Software Development
Market Research
Business Development
Revenue Growth
Content Strategy
Product Marketing
User Experience Design (UX)
SQL Analysis
Communications
Leadership Development
E-commerce Implementation
Collateral Development
Software Skills
SQL
Adobe Photoshop
Google Analytics
Adobe Illustrator
Tableau
Sector Experience
Business Services
Consumer Goods
Financial Services
Media & Entertainment
Retail
Fortune 500
Experience
MAIStyle
Marketing
Chief Marketing Officer
9/2024 - Present
Building GTM from 0-1 through rigorous customer research, segmentation, and lead generation efforts for a Fashion AI startup under the Wharton Venture Initiation Accelerator (VIP-X).
Constellation Brands
Marketing
Head of Media and Digital Marketing, Growth
10/2017 - 4/2024
Integrated Marketing, Paid Media, Digital Acquisition and Brand Building
• Managed $50M+ paid media budgets across omnichannel TV (Linear, CTV, OTT), radio, podcasts, programmatic, SEO, SEM, social, email, and websites for portfolio companies.
• Drove integrated growth strategies, and direct partnerships such as Google/YouTube, Meta, TikTok, and creative agencies to develop influencer/creator plans that improve user acquisition, retention, and revenue and delivered optimal CAC/LTV
● Sports Sponsorship, Audience Strategies, and Stakeholder Management
• Supervised 10+ innovations through high-profile live sports sponsorships across NBA, NHL, NFL, MLB, PGA, NCAA, and WWC, and piloted agile test-and-learn campaigns through emerging marketing technologies and experiential initiatives and expanded the total digital budget to 2.5x.
• Collaborated with XFN teams to develop audience strategies, consumer decision journey mapping, omnichannel GTM, campaign execution, and optimization through
• Managed $50M+ paid media budgets across omnichannel TV (Linear, CTV, OTT), radio, podcasts, programmatic, SEO, SEM, social, email, and websites for portfolio companies.
• Drove integrated growth strategies, and direct partnerships such as Google/YouTube, Meta, TikTok, and creative agencies to develop influencer/creator plans that improve user acquisition, retention, and revenue and delivered optimal CAC/LTV
● Sports Sponsorship, Audience Strategies, and Stakeholder Management
• Supervised 10+ innovations through high-profile live sports sponsorships across NBA, NHL, NFL, MLB, PGA, NCAA, and WWC, and piloted agile test-and-learn campaigns through emerging marketing technologies and experiential initiatives and expanded the total digital budget to 2.5x.
• Collaborated with XFN teams to develop audience strategies, consumer decision journey mapping, omnichannel GTM, campaign execution, and optimization through
Discover Financial Services
Marketing
Manager, Digital Acquisition and Affiliate Marketing
6/2012 - 9/2017
Managed Home Loans, Student Loans, and Credit Card departments with a proven success record— received three promotions and two awards in five years.
● Growth Marketing Strategy (GTM) and Entrepreneurship
• Established Discover Home Loans, a new business division, and built the business digital channels from 0 to 1 – achieved $1B loans and over 11% growth within the first four months.
• Spearheaded go-to-market strategies (GTM) for awareness and direct response campaigns for Discover Cards across TV (Linear, Addressable), Radio (Terrestrial, Online Programmatic (DMP, DSP, PMP, CDP, Display, Video), Mobile, SEO, SEM, Social, Email, Direct Mail and Websites (UX/UI landing pages design, Tag Management, A/B Testing, CMS, HTML, JavaScript) and programs to improve marketing efficiency.
• Successfully launched a multi-million, multi-product strategy that generated a 300% increase in open accounts, LTV, revenue growth, and a 50%+ decrease in CAC.
● Full-funnel Product Marketing from Consum
● Growth Marketing Strategy (GTM) and Entrepreneurship
• Established Discover Home Loans, a new business division, and built the business digital channels from 0 to 1 – achieved $1B loans and over 11% growth within the first four months.
• Spearheaded go-to-market strategies (GTM) for awareness and direct response campaigns for Discover Cards across TV (Linear, Addressable), Radio (Terrestrial, Online Programmatic (DMP, DSP, PMP, CDP, Display, Video), Mobile, SEO, SEM, Social, Email, Direct Mail and Websites (UX/UI landing pages design, Tag Management, A/B Testing, CMS, HTML, JavaScript) and programs to improve marketing efficiency.
• Successfully launched a multi-million, multi-product strategy that generated a 300% increase in open accounts, LTV, revenue growth, and a 50%+ decrease in CAC.
● Full-funnel Product Marketing from Consum