Fresh Revenues is a training and consulting company with 10 folks who are absolute experts at revenue generation, service improvements, leadership and culture development, either best in class or world class. We are totally comprehensive, very tactical and ROI driven. Our largest account is the US Navy and we have had a contract with them for the past 13 years. I consult, develop training, maintain business relationships and I train.

Started Signature from my spare-bedroom as a pure consultant for the first 4 years and grew it into the largest training company in the world. We had over 300 associates, licensing agreements with individuals in 44 different countries, over 10K clients, many being hospitality related to equipment rental, temporary storage facilities, hospitals, Aruba Tourism, NetJets and many more. Was able to grow Signature into a $50M company, mainly by figuring out how to develop a process that ensured training results through tracking, accountability, coaching, incentives tied to results, new employee training kits and more. This is the first time any company implemented reinforcement that was so successful, we could guarantee results or not get paid. That's something we started in 1986 and have had in place ever since. No other training or consulting company offers that today.

Vice President of Sales for 48 hotels, based in Memphis TN. Working very closely for entrepreneurs for two years taught me how to think and act like an owner.

•1985: Vice President of Marketing for Inn America Hotels, who owned and operated 8 large resort and convention center hotels. This was my first foray into working for an entrepreneur. Improved revenues YOY over 200% and profits 86%.

hotels division.
•Regional Director of Sales for 50 company owned hotels, totaling 200 salespeople, while supporting 2000 franchised hotels. This was also the time when I was able to be part of developing new brands like Hampton, Embassy Suites, Crowne Plaza and Homewood Suites.
•Director of Sales for the single most important NOP Holiday Inn at the time, while also being the youngest at age 25. 80% of the revenue came into this 400 room convention center hotel through the 13-person sales office that I led. Set up a city wide sales office selling 10 hotels in St Louis before I left to maximize selling opportunities.
•Pre-Opening Director of Sales for a new Holiday Inn in Detroit.

the time when up against superior physical hotels in the likes of Marriott and Hilton. This is where I truly learned how to sell and lead the right way. Previously, I had a bunch of resources (people, marketing, training), but with this hotel there was no budget….not even for stationery to produce client agreements. I was either going to take my ball and go somewhere else, or I was going to get more creative than I ever had been in making this work. Not having the resources made me better.
•City Sales Manager selling inbound to the 4 biggest and best Holiday Inns in the world, located in downtown Chicago. Holiday Inn wasn't known for being a "corporate" hotel, but more a leisure property, so we had our hands full in convincing clients that we could compete with Hyatt. And we did.
•Selling Minneapolis outbound corporate accounts into 10 hotels located in WI and MN. Lots of cold calling.
•1972-1975: Marriott Hotel, Milwaukee WI as a pot scrubber, dishwasher, food prep, food expediter,