Functional Skills
Business Unit Strategy
Change Management / Org Design
Restructuring / Turnarounds
Business Planning
Operational Efficiency
Commercial Strategy
Growth Strategy
Strategy Development
Software Skills
Microsoft Office
Sector Experience
Automotive
Business Services
Consumer Goods
Industrials
Manufacturing
Languages
English
Italian
Spanish
Portuguese
Experience
a
Management Consulting
President
3/2005 - Present
V&A is an international advisory firm created to help European companies starting business in the US market.
Member of INSEAD Blue Ocean Strategy Network ( BOS), i am a C level business coaching of Blue Ocean Strategy
Member of INSEAD Blue Ocean Strategy Network ( BOS), i am a C level business coaching of Blue Ocean Strategy
Fiat Chrysler Automobiles
Corporate Strategy & Development
N.A. President and CEO
3/1999 - 1/2005
Head of Fiat USA diversified portfolio of 21 companies, 18 billion in revenue and 19,000 employees.
Fiat Chrysler Automobiles
Media & Communications
Vice President Corporate Communications
3/1994 - 2/1999
Key achievement :Official spokesperson for the Fiat Group in NA, significantly raised profile and visibility of the
Fiat Group in Nord America with cover stories, featured articles, across various media outlets (BW, WSJ, NYT,
Automotive News,)and national tv programs featuring Fiat on CNN, CNBC and Bloomberg TV.
Fiat Group in Nord America with cover stories, featured articles, across various media outlets (BW, WSJ, NYT,
Automotive News,)and national tv programs featuring Fiat on CNN, CNBC and Bloomberg TV.
a
Start-Up
Deputy General Manager
1/1986 - 2/1998
Sesa Seat, was an Italian-Indian joint venture, created to launch the business of yellow pages business in India.
Key achievements: Executed full set up of JV(financial, legal, commercial, administrative, production).
Opened 3 commercial branches in Mumbai, Pune and Kanpur with full P&L responsibility, trained a sales force of
150 people. Achieved 120% revenue growth in two years.
Key achievements: Executed full set up of JV(financial, legal, commercial, administrative, production).
Opened 3 commercial branches in Mumbai, Pune and Kanpur with full P&L responsibility, trained a sales force of
150 people. Achieved 120% revenue growth in two years.
Fiat Chrysler Automobiles
Media & Communications
Corporate Deputy Director Foreign Media Relations
3/1991 - 2/1994
Key achievement: Coordinated communication program for 10 different international markets: (Europe, USA,
South America). Opened Fiat Corporate Press Office in Brussels for EU relations. Directed Fiat Group Media
activities for the World Environmental Summit- Rio de Janeiro.
South America). Opened Fiat Corporate Press Office in Brussels for EU relations. Directed Fiat Group Media
activities for the World Environmental Summit- Rio de Janeiro.
a
Product Management / Strategy
Marketing Manager & Export Manager
3/1988 - 2/1991
CINZANO- CAMPARI GROUP
Cinzano Spa, Italian beverage company, currently owned by the Campari Group.
Key achievement: developed marketing plans, sales campaigns, and promotional strategies for the division of
imported spirits: Cointreau, Smirnoff, Baileys, Croft Port, Havana Club; raised sales from $32M to $45M.
Full responsibility for marketing and advertising campaign; launched two new brands into Italian market
Cinzano Spa, Italian beverage company, currently owned by the Campari Group.
Key achievement: developed marketing plans, sales campaigns, and promotional strategies for the division of
imported spirits: Cointreau, Smirnoff, Baileys, Croft Port, Havana Club; raised sales from $32M to $45M.
Full responsibility for marketing and advertising campaign; launched two new brands into Italian market