Marketing consultant who creates strategies, value propositions, and programs to raise awareness and/or generate revenue.
•Co-founded consumer AI start up; established business and brand, crafted product requirements, and produced proof of concept.
•Advisor to voice technology inventor; provided business strategy guidance.
•Crafted go-to-market strategy for 23.6B euro multinational communications and consumer electronics company; evaluated 57 campaigns, crafted programs, and customer framework.
•Crafted positioning, messaging, and brand strategy to reposition a learning group to be relevant for a $49B multinational technology conglomerate.
•Crafted go-to-market strategy and business case for a $500M telecom access company.
•Developed customer stories and sales tools for $100M digital transformation company.
•Created team to develop a brand strategy–positioning, messaging and visual identity for a San Francisco family homelessness nonprofit.

Led global customer marketing to create demand for unified communications solutions.
•Nurtured 700 customer references and transformed how customer relationships are cultivated, showcased and have revenue impact.
•Created first major social media campaign–raised awareness for one million people and generated 56,000 engagements resulting in 9% new sales leads.
•Produced 270 customer stories used for demand generation– captured the voices of C-Level executives, doctors, firefighters, scientists, educators, casting directors, and TV/film producers.

Led marketing team–strategic planning, thought leadership, executive communications, public relations, marketing communications, partner marketing, marketing programs, and digital marketing. Recognized for exceptional leadership, best-in-class marketing and outstanding communications.
•Led by aligning team to company strategy, effective staffing, coaching and development, encouraging and valuing diversity of people and perspectives, and rewarding performance.
•Led go-to-market strategy and global campaign to position Cisco as the trusted advisor to Fortune 500 executives and heads of state by showcasing vertical expertise and best practices.
•Helped create 150 customer partnerships and accelerate $4B in sales.
•Created John Chambers CEO council to position Cisco at the apex of technology and business with 77 CEOs–AT&T, Boeing, Citi, FedEx, Ford, GE, McKesson, Metro Group, P&G, Royal Dutch Shell, Tata Group, Wal-Mart et al; rated 4.9 of 5.0.
•Increased Cisco brand value via best in

Led outbound marketing and operations team–product marketing, marketing programs, digital marketing, sales training, field marketing and technical publications.
•Led go-to-market strategy and global campaign to position Cisco from data-only to data, voice, and video company. Results are high market awareness, acceptance of Cisco strategy and supported revenue growth from $2.2B to $12.2B.
•Led team to high productivity, empowering and delegating to others to take on lead roles and to participate as team members. Effectively communicated clear expectations, provided timely ongoing feedback, and supported employee development.
•Created business case to persuade customers to purchase all products from a single vendor. Additional Experience