I am currently supporting education technology clients looking to build and/or innovate on their marketing programs. With experience scaling and growing events as well as broad marketing programs, I help clients think about how to structure their marketing programs to meet their business goals. I help several clients manage their marketing program and budget and help to execute on a broad range of marketing programs.

As a member of the executive leadership team reporting directly to the CEO, I designed and managed the marketing function and strategy. I established the marketing plan, budget, and resources needed to execute on all initiatives based on strategic priorities and key stakeholder needs. Evaluated, secured, and managed key agency and vendor partners to execute on critical areas of marketing function.

In this newly established role, I created and established the new events program which included a portfolio of national trade shows and customer events. My role was responsible for all event strategy, program execution, and creating all event program processes and vendor relationships. I hired, supervised, and trained one direct report focused on event execution.

As leader of the high-visibility events program and team, I managed the $1.5M budgeted events portfolio supporting the $60M business unit. As a member of the marketing leadership team, I collaborated with the executive leadership team to create an events portfolio in support of our sales and marketing strategy. In this leadership role, I was responsible for all content for the events portfolio and strategy for end-to-end marketing campaigns tied to the events program.