Establish marketing strategies for early-stage start-ups impacting brand awareness, engagement, and revenue; cross-section of clients across industries including tech, politics, and executive coaching.

Developed go-to-market sales strategies featuring Vevo’s portfolio of digital video assets including Premieres, Original Content, Editorial, and Tentpoles for major clients including Hulu, American Express, Taco Bell, NBC, Universal Studios, Fox Broadcasting Corporation, MetroPCS, and Target. Supported both the US & global sales territories including the UK, Germany, Brazil, LATAM, Australia/New Zealand, and Canada.

Led a marketing strategy team to drive sales revenue across key sports and lifestyle properties including The ESPYS, Boxing/MMA, New York Marathon, and Cross Fit for key clients including Nike, Under Armour, Hennessy, Grey Goose, Miller Coors, Beats by Dre, Gatorade, Xbox, 20thCentury Fox, General Motors, Verizon, Toyota, Dr. Pepper, Nationwide Insurance, Target, Clorox, Capital One.

Brainstormed and developed promotional opportunities for major clients including Universal Studios, Lionsgate, Warner Brothers, New Line Cinema, MGM, McDonald’s, Subway, and T.G.I. Friday’s, that included co-branded spots, custom billboards, hosted stunts, and sweepstakes.

Oversaw on-air giveaways and promotions with radio personalities and coordinated street team hits to generate local sales. Integral in a station rebranding initiative, which included researching photographers and managing photo shoots with on-air radio personalities for a citywide billboard marketing campaign.