Highlights is a trusted global brand founded over 75 years ago known for their beloved magazines written for children ages 12 and under to help them be their best selves - curious, confident, creative and caring.
• Launched a new parents content website with paid, owned and earned media to drive 100K organic traffic sessions in Phase 1 to nurture deeper customer relationships and reduce the cost of customer acquisition.
• Managed a PR agency and consultant to support the consumer business during seasonal selling periods with earned media exceeding year-prior impressions by 20% through media relations, new product pitching, paid wire releases and satellite media tours. Created annual PR Plan and strategy including ROI analysis.
• Managed an organic social team and social monitoring agency to develop a playbook and performance measurement dashboard and grew platform followers and engagement by 8-20% while driving eComm sales.
• Led a cross-company team to develop a coordinated, full-

I architected and managed external agency partners and an internal team of 16 to produce over 7,500 pieces of creative content annually across paid, owned and earned media to meet brand ecommerce and in-store sales goals. I led the team through Covid-19 driven store closures to deliver two of the brand’s most successful quarterly retail sales periods and developed a national award-winning campaign – Love Can’t Wait, including a Virtual Wedding platform that enabled 400 couples to get married

As a Graphite consultant I worked with The Velocity Advisory Group - a business management consulting firm.
• Developed an omnichannel marketing plan for a high-growth, boutique business management consulting firm including a marketing budget, ROI analysis, and recommended branded content publishing schedule.
• Included conducting partner interviews, audit of existing marketing materials, a competitive positioning and industry trends analysis, target audience persona creation, customer journey mapping, marketing goal definition and recommended strategy and tactics in paid, earned and owned media including references to marketing automation software and technology and a leading B2B pipeline ad agency.
• Received a five out of five star review rating from the client for the project.

I founded and led the agency’s Content Marketing Practice, led new business presentation teams and developed emotionally compelling brand positions and content marketing strategies for global and national B2B and B2C clients. I designed and executed primary market research, competitive analyses and trends tracking and led custom designed client workshops using a process and suite of brand planning tools I curated. I was a featured speaker at Content Marketing World in 2018 with my B2B client