• Ongoing freelance copywriting and marketing services for a range of clients, from global eCommerce giants to niche platforms for ultra-high-net-worth individuals — core services include:
• Writing, editing — and often graphic design — for marketing materials, blogs, websites, LinkedIn posts, thought leadership, eBooks, etc.
• Strategic consulting covering content and websites, social media and hash tag strategies, rebrands, and developing processes and standards for creative use of emerging technologies like artificial intelligence
• Tone of Voice and brand guideline development
• On and off-page SEO optimizations, keyword research, and technical SEO audits

• Champion of the Trustpilot brand across departments, overseeing copy and messaging for all audiences
• Responsible for articulating and documenting nuanced changes to the brand and creating tailored guides, reference docs, etc. for
stakeholders from Product, to UX, to Customer Success, to Sales
• Owns the Trustpilot Brand Hub, ensuring that the resources therein are maintained and improved based on site analytics and usage data
• Chairs interdepartmental Copywriting Council to ensure consistent application of the Trustpilot brand
• Responsible for formal approval and brand sign-off for all external marketing copy and corporate comms

• Developed and oversaw execution of holistic B2C2B content strategy, working closely with Product Marketing to communicate our value
proposition to businesses of all shapes and sizes
• Led copywriting and brand implementation across every digital touchpoint, from the homepage and features pages, to digital ads, to social
media copy, and advising on UX and UI copy as needed
• Established guidelines for the written word at Trustpilot, from Style Guides to glossaries to brand voice, while project managing internal
rollout through Digital Asset Management tools and scoping activations like trainings, video walk-throughs, and workshops
• Collaborated with Product Marketing to roll out new global business messaging hierarchy to empower global Marketing Team with
cohesive campaign messaging and an updated brand lens

• Pitched and rolled out a global B2B content strategy that shifted the org from ad hoc field marketing to cohesive content-driven campaigns
• Conducted deep SEO audit, identifying and remedying 3 major areas that led to an 80% growth in traffic YoY and a high impact SEO
strategy that redefined product benefits messaging within first 3 months
• Managed production of industry and pain point-specific thought leadership reports, from concept and ideation, to survey design and
vendor management, to promotional asset creation and syndication
• Contributed 4 blog articles per month (industry thought leadership, practical guides, marketing advice, and customer case studies)
• Applied deep understanding of customer personas to curate tailored content for all channels: email, social, search, retargeting ads, etc.

• Led copywriting for marketing materials, product UX / UI for Shopify apps, always embracing new challenges and hats to wear in the role
• Defined and owned full-stack content marketing activities at growth stage 3D printing startup from high level content strategy and
reporting — down to copywriting, shooting, and editing visual content of all formats
• Produced and strategically distributed video content for high performing Facebook ads and key product launches
• Used Moz and Keyword Planner for ongoing blog content SEO optimization, growing blog traffic 110% from 2017-2018
• Wrote long and short form content aligning to sales goals, major product announcements, and pivots into new industries
• Deployed third party content distribution, guest posting strategies, and Facebook advertising to expand audience base

• Interviewed clients about existing operating model and accounting processes, pitching process improvements designed in Visio
• Developed user guides for a range of client personas to ensure adoption of new Oracle integrations
• Acquired and maintained Oracle Integration Training and Certification for entire tenure
• Served as project manager on a range of client engagements tasked with wrangling and compiling project assets, managing client
expectations, and tactfully communicating major updates