The role involved gathering critical data and conducting thorough analysis to inform qualitative and quantitative insights, which in turn steered action plans aimed at achieving product life cycle goals and sales strategies. There was a strong emphasis on effective communication, ensuring alignment of assortment objectives with Retail, Visual Merchandising, and Marketing leads to foster cohesive storytelling and collaboration. The position required adept planning and execution of assortment mixes for multiple new store openings across various markets, often operating under tight deadlines. Strategic seasonal planning encompassed both private product development and branded buys to align with sales initiatives, driving top-line sales, margin targets, and optimal inventory levels. I also established new product categories and brand partnerships to broaden customer reach, oversaw private development projects, and partnered with inventory management for effective product movement.

Oversaw a diverse product line in womenswear, I ensured the successful realization of the company's design vision while meeting financial and inventory goals across all sales channels. I managed the product lifecycle, collaborating closely with cross-functional teams to determine pricing strategies, marketing plans, promotions, and product allocation. Regularly analyzing business performance, I effectively communicated results, ideas, and product insights to various stakeholders. I traveled to assess retail trends, gain competitive insights, and deepen my understanding of the market landscape. Leveraging a robust grasp of industry demographics and trends, I demonstrated an entrepreneurial spirit by taking ownership and initiative in my categories, creating commercially successful products tailored to our customer base. My vendor partnerships were instrumental in negotiating costs, garment construction, and timelines to optimize product quality and delivery.

In this role, I was entrusted with ensuring the integrity and accuracy of various assortment data, including purchase orders, style details, forecasting, cost management, and reporting. I meticulously developed comprehensive business reports on a weekly, seasonal, and annual basis to assess outcomes, derive insights, and inform future business strategies. Additionally, I supported the General Merchandise Manager and Senior Buyer in overseeing the entire lifecycle of product styles, from conception to completion. This involved crafting merchandise strategies, structuring product assortments, and managing product flow and adjustments. I also possessed a strong understanding of brand positioning, competitive landscape, and customer demographics, which informed decision-making and strategic planning within the business.

As part of a strategic partnership with Farfetch, I oversee the comprehensive inventory uploading and management for the global e-commerce platform. I am responsible for implementing an effective global pricing strategy in collaboration with retail partners to achieve monthly and annual sales targets. I regularly create and present detailed performance reports to buyers and management, highlighting revenue trends, consumer demographics, and key sales drivers. Building and maintaining strong relationships with brand partners, the Farfetch team, and internal staff is a critical aspect of my role. Additionally, I lead and train cashiers in Farfetch inventory practices, manage sales associates through regular stock counts to ensure accurate inventory, collaborate with buyers on online merchandise budgets, and provide exceptional customer service to online shoppers.

In the role of data entry and management using the SILK Velocity System, responsibilities include verifying and reconciling discrepancies across various aspects such as physical inventory, packaging, quality, shipments, and pricing. This involves managing all purchase orders and confirming orders, ensuring accuracy throughout. Additionally, the position involves collecting, analyzing, and interpreting inventory and product line data to identify inefficiencies and areas for improvement. Tracking the total inventory investment is essential for supporting buyers in budget creation, strategies, and optimizing sell-through rates. Furthermore, negotiating order policies, inventory price updates, and shipping methods with retail partners is a key focus to maximize purchasing benefits for the company.

Visual Merchandising Manager involved leading and executing strategic visual presentations that enhance the brand and drive sales. Responsibilities included designing and implementing visual displays, layouts, and signage to showcase products effectively. Strong collaboration with cross-functional teams to align on brand objectives and deliver compelling visual concepts was key. I oversaw store and event setups, ensured consistent brand representation, and analyzed sales data to optimize merchandising strategies. Additionally, this position involved managing budgets, coordinating with vendors, and staying updated on industry trends to create innovative and engaging visual experiences for customers.