Leveraging my deep marketing experience to shape the core brand, aid in product development, and deliver the comprehensive marketing strategy for Uplift Array, an AI-supported mental health awareness application serving the Higher Education market. (www.upliftarray.com)
• Executive lead responsible for developing brand foundation, market positioning, and GTM strategy to build awareness, engage the investment community, and attract potential clients.
• Own development of a suite of marketing tools, including website development, brand experience on consumer-facing applications, and social media strategy.
• Direct all communications and press opportunities for the organization.

Built and led the national marketing team delivering high-quality, high-converting leads to 10,000+ real estate agents in an exclusive network across real estate brands (Better Homes & Gardens Real Estate, Century 21, Coldwell Banker, Corcoran, ERA, and Sotheby's International Real Estate). Developed GTM strategies through D2C programs and orchestrated customer acquisition campaigns driving business growth, leveraging performance marketing, and digital strategy.
• Headed the national marketing team of fifteen with P&L ownership, generating annual growth of 22% through omnichannel, integrated campaigns delivering MQLs (marketing qualified leads) to real estate agents.
• Tapped by CEO to engage in elite executive task force for conceptualization and strategic brand development of landmark corporate rebranding to "Anywhere RE," surpassing brand favorability goals by 57%. Oversaw all aspects of the brand transformation and executed successful multi-million dollar launch campaign.
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Led all marketing activities for this Fortune 100 global relocation solutions leader. Oversaw international team of twenty marketers to deliver B2B strategy, including sales enablement, web development, digital marketing, and communications.
• Led the marketing and branding of four successful product launches, including the MovePro360, a suite of digital relocation tools that increased client engagement and new sales year over year by 20%.
• Defined and delivered integrated, omnichannel B2B marketing campaigns to drive sales enablement, including print advertising, social media, video, PR, digital marketing, and content development.
• Developed a 3-year marketing strategy and managed a global, multi-million dollar budget overseeing all aspects of the Cartus brand, including websites, client events, and tradeshows for relocation business.

Launched the Global Brand Design team of 70+ interior, graphic, and web designers, including production. Charged with concepting and launching key marketing programs & tools for the eleven Starwood Hotels & Resorts brands.
• Launched Tribute Portfolio, upper-upscale hotel brand, including brand development, market positioning and content creation. Developed integrated marketing campaign, including advertising, social media, video, PR, and paid social for NYC launch event.
• Led team that developed, created and executed over 1,200 branded projects annually across all eleven hotel brands. Oversaw $14M annual budget. Implemented global digital asset management platform, including a web based marketing asset builder tool that generated $3.0+ million in annual savings.

Led the integration of Le Meridien Hotels & Resorts (120+ hotels worldwide) creating visual identity, brand programming, event marketing, website, brand communications and promotions. Managed a global team of eight and directed the marketing strategy utilizing the annual multi-million-dollar media budget.
• Implemented LM100 Program: Signed 15+ influencers to build connectivity with the target consumer. Developed marketing campaigns to drive brand awareness and increase demand/bookings with an 80% increase YOY. Relaunched brand website with interactive UX experience and platform to communicate the brand story.
• Elevated Brand Awareness: Conceptualized and piloted First Night and One Night strategic event platforms, designed to leverage PR and drive brand awareness to reach the primary target audience: global creative guest. Developed strategic marketing plans annually to drive brand bookings through digital marketing and advertising.

Championed global team and managed 56+ corporate partnerships. Developed and executed annual plans to advance marketing programs and generate $2M+ in incremental funds. Nurtured 31 airline relationships with Starwood Preferred Guest loyalty program. Additionally led Sports Marketing work.
• Launched American Express Co-Brand Credit Card: Facilitated revenue growth, managed relationship and marketing. Generated over $100M in revenue and realized double-digit margin growth, propelling cards-in-force (CIF) to 300K in three years, exceeding expectations with targeted marketing acquisition and retention campaigns.
• "Building World Class Brands" Initiative: Selected by CEO to participate in foundational initiative charged with restructuring business, creative, and experiential components in a seminal lifestyle branding effort.

Led the performance marketing campaigns for Marketing COE. Included navigating risked based pricing strategies and developing associated marketing materials.