Develop strategies for change management, thought leadership, and crisis situations that affect clients' reputation.
• Developed award-winning M&A communications for a large global bank.
• Developed communications and leadership positioning for regional healthcare system
• Led communications strategy for a national post-acute healthcare group
• Led the brand overhaul for a US automotive supplier
• Advised several startups on brand building and investor communications.

Led strategies and teams that connected and engaged people. Advised CEO and senior executives and served as internal and external spokesperson, accountable for all corporate communications and marketing. Directed 4 direct reports and a team of 20 with

Led external and internal communications strategies, including employee communications (2004 - 2009); business public relations (2009 - 2011); and marketing communications (2011- 2012). Responsible for 7 direct reports and a team of 60.
• Led 2011 strategic transformation of USAA Corporate Communications, including aligning team for the future and focusing on importance of digital and social media.
• Launched and led internal brand campaign to strengthen culture and increase engagement: 84% of employees said they were more informed and more inspired by new brand promise.
• Increased media coverage by 33% through strategic public relations and thought leadership.
• Developed and led crisis communications strategy to support customers during record-setting damage in hurricane seasons.
• Created change management unit th

Directed communications for retail brokerage, investment management and private equity businesses ($6.2B in revenue and more than 20,000 employees in FY03). Served as company spokesperson and member of Management Committee for Morgan Stanley Investment Management.
• Built global communications strategy; selected and oversaw PR agencies and measured results.
• Obtained high profile coverage from global trade magazines and influencers; enabled investment management businesses to tell positive story worldwide.
• Trained and equipped 500+ retail brokerage branch offices to talk with media, increasing coverage 50% nationally.
• Controlled international message through crisis communications plan during 9/11 tragedy while helping leadership, team, and employees navigate a very emotional time.
• Created global internal communications program to unify employees in nine countries – bringing toget

Managed media relations, internal communications, and special events for leading global derivative exchange; served as exchange spokesperson.
• Increased global media coverage especially in Western Europe and Japan.
• Developed integrated digital strategy to reach internal and external audiences.
• Advanced from Senior Manager role; recruited and developed three managers who received promotions.