Sector Experience
Business Services
Consumer Goods
Manufacturing
Retail
Travel & Hospitality
Languages
German
Experience
Independent Consultant
Other
Retail Strategy Consultant
5/2018 - Present
Independent Retail Strategy consultant and subject matter expert providing key industry insight to leading consulting firms regarding retail, ecommerce, and fashion strategy. Key focuses on organizational structure, systems implementation, planning and merchandising process, line development, regional and global strategies, localization and channel opportunities.
Assist small businesses in developing channel strategies and initial business plans to launch.
Assist small businesses in developing channel strategies and initial business plans to launch.
GAP Inc
Other
Director of Company Planning & Marketing Effectiveness
6/2017 - 4/2018
Managed a team of 6 as the Company Planning lead for Gap Finance, North America, owning sales and GM lines of the P&L, the line of credit, and inventory optimization.
Pioneered a discount reduction strategy for presentation to the Board of Directors that later influenced brand goals for 2018 discount rate targets and a restructure of brand loyalty programs, earning an award for transformational strategy.
Owned planning and analysis of marketing and pricing strategies.
Pioneered a discount reduction strategy for presentation to the Board of Directors that later influenced brand goals for 2018 discount rate targets and a restructure of brand loyalty programs, earning an award for transformational strategy.
Owned planning and analysis of marketing and pricing strategies.
Ralph Lauren
Other
Director of Global Merchandise Planning
2/2016 - 6/2017
Merchandising and Planning lead for RTW, Plus, Petite, Men’s Sportswear / Big & Tall, and licensed categories. Managed strategic direction of the brand, global merchandising strategies, seasonal/long range financial plans and analysis and assortment architecture. Brand lead in creation and implementation of new process management, training and systems integration
Ralph Lauren
Other
Director of Global Planning & Sales
5/2014 - 2/2016
Owned pre-season budget and category planning, open to buy, and profitability targets. Built the Brand Planning and Sales teams from the ground up by recruiting and coaching high-performance talent. Built strong retailer partnerships in key national accounts (Kohl’s, Bonton, Hudson Bay, Macy’s, Belk, etc), that enabled effective execution of strategies and mutual growth and profitability
Ralph Lauren
Other
Senior / Manager of Planning
4/2011 - 5/2014
Organized team in developing a new assortment planning process, including building the assortment framework, creating new tools to build class and sku targets by region/channel, and coordinating the implementation across divisions
Partnered in executing the global expansion plan for licensed and owned businesses to Canada, China, Europe and Mexico
Partnered in executing the global expansion plan for licensed and owned businesses to Canada, China, Europe and Mexico
Roberta Freymann
Other
Planning & Production Manager
2/2010 - 3/2011
Managed planning, production and buying for all channels (retail, wholesale, ecommerce). Created and managed Open to Buy and line plans and forecasted seasonal sku needs by category. Managed supply chain with a staff of 6 responsible for import/export, allocation, and eCommerce fulfillment.
TJX, Co.
Other
Senior Planning & Allocation Analyst
6/2007 - 8/2009
Owned allocation and planning 800+ stores for the Better segment of the Jewelry/Accessories division.