Functional Skills
Marketing Operations
Project Management
Data Analysis
Product Marketing
Strategic Planning
Employee Engagement
Leadership Development
Supplier Relationship Management
Digital Marketing / Advertising
Marketing Strategy
Business Analysis
Collateral Development
Operations Management
E-commerce Implementation
Sales and Operations Planning (S&OP)
Software Skills
Microsoft Excel
Google Analytics
Canva
Salesforce
Sector Experience
Business Services
Media & Entertainment
Social & Public Sector
Travel & Hospitality
Experience
NUESKE'S APPLEWOOD SMOKED MEATS
Marketing
NATIONAL MARKETING MANAGER
1/2022 - 1/2024
B2B AND B2C SPECIALTY FOOD MANUFACTURER $75+ Million NATIONAL MARKETING MANAGER
Marketing Team- Built internal & external team Strategic Marketing Plan: Developed marketing strategies to increase revenues Marketing Data Analysis: Proficiency in using analytics tools such as Google Analytics, Adobe Analytics Administer for CRM: SalesForce to segment customers, build sales funnels, and convert sales Digital Marketing Strategy: Increased organic/paid social media engagement by 200% in 12 months. Content Creation: Professional photography, videography, digital ads to increase sales Agency Relationship Management: Hired agencies for web development, branding, PR, and paid advertising Coached direct report to grow herself and her ability to restructure a dept. Collaborated across marketing channels to build website research, leverage resources and enhance marketing campaigns.
Marketing Team- Built internal & external team Strategic Marketing Plan: Developed marketing strategies to increase revenues Marketing Data Analysis: Proficiency in using analytics tools such as Google Analytics, Adobe Analytics Administer for CRM: SalesForce to segment customers, build sales funnels, and convert sales Digital Marketing Strategy: Increased organic/paid social media engagement by 200% in 12 months. Content Creation: Professional photography, videography, digital ads to increase sales Agency Relationship Management: Hired agencies for web development, branding, PR, and paid advertising Coached direct report to grow herself and her ability to restructure a dept. Collaborated across marketing channels to build website research, leverage resources and enhance marketing campaigns.
Launch
Management Consulting
INTERNATIONAL LEADERSHIP DEVELOPMENT COMPANY CEO/FOUNDER
1/2016 - 1/2024
Leadership Development for Fortune 500 & Global Companies: Cola-Cola, UnitedHealth Care, Genus PLC, Accuray to develop their sales and leadership teams. 5x Bestselling Author: 5 best-selling personal development books. Global Keynote Speaker, Trainer & Content Develop for John Maxwell: Facilitate the development, motivation, and education of teams ranging from 10-2000 members as a Certified Leadership Keynote Speaker, Trainer, and Coach with Maxwell Leadership. Built Brand to attract Multi-Billion & Multi-Million Companies Founder of LAUNCH Leadership Conference in which 1000 leaders trained globally
Allison Liddle Designs
Marketing
MARKETING CONSULTANCY
1/2006 - 1/2019
MARKETING CONSULTANT/OWNER
Engaged with representatives from exclusive multi-million-dollar brands. Comprehensively assessed clients' needs and provided tailored recommendations to achieve their goals based on KPIs, timelines, and budget. Devised and implemented strategic marketing plans that focused on ideal customer acquisition. Authored, edited, and updated content for client websites. Designed and delivered technical and non-technical marketing presentations; authored public relations campaign materials, articles, and newsletters. Ensured adherence to budget parameters while developing and implementing marketing strategies by analyzing key data and consumer demographics, increasing revenue. Interfaced with clients to drive sales growth through marketing efforts.
Engaged with representatives from exclusive multi-million-dollar brands. Comprehensively assessed clients' needs and provided tailored recommendations to achieve their goals based on KPIs, timelines, and budget. Devised and implemented strategic marketing plans that focused on ideal customer acquisition. Authored, edited, and updated content for client websites. Designed and delivered technical and non-technical marketing presentations; authored public relations campaign materials, articles, and newsletters. Ensured adherence to budget parameters while developing and implementing marketing strategies by analyzing key data and consumer demographics, increasing revenue. Interfaced with clients to drive sales growth through marketing efforts.