Recruited to accelerate pipeline growth, build brand visibility and modernize the marketing function for a $4.5B global FS technology, cloud, data and advisory business in the Americas, Europe and APAC.
• Grew marketing influenced revenue YOY on booked sales up to 10% (to 34% in two years)
• Fueled sales efficiency by improving lead quality with sales qualified leads increasing from 15% to 30% for growth accounts in first year
• Raised brand recognition of financial services with integrated campaigns that increased awareness, favorability and consideration by 5-10% with insights on transformation topics.
• Collaborated with strategic partners to position promote Cloud, AI, data, BaaS, wealth, payments, marketing platforms/solutions influencing 18% revenue growth YOY
• Spearheaded and scaled influencer and account-based marketing strategy that increased brand awareness and global account pipeline 15%
• Negotiated new sponsorships and developed breakthrough activation strategies de

Built a successful B2B marketing and communications firm that advised consulting, data and platform firms on product marketing, sales transformation and change management. Clients: Deloitte Digital Cognizant, CBRE, US Bank, LexisNexis, Trifacta (Alteryx Cloud), Synechron and EXL.
• Built marketing strategy for EY's NextWave consumer financial services including positioning, partnerships, demand generation, paid media and promotion of its innovation accelerators
• Built marketing and communications strategy and launched LEXIS NEXIS's Law360 Pulse, an integrated data/news service to four market segments (law firms, GS, government, academia
• Generated demand for EXL Services' Robotics (RPA) capabilities of a global analytics firm with integrated campaigns. Engaged 28% of 300 CRO/CFO audience and achieved leads from 80%.

Recruited to transform the global marketing function and drive growth of core products for certification, events, and membership for $60M global risk association. Managed and upskilled team of 25 in product marketing, lead generation, paid media, CX, content, analytics, publishing, and events.
• Generated 20% growth in exam enrollment among young-to-mid career professionals, which included a 63% increase in ad-driven revenue and 28% YOY growth in China
• Designed marketing digital transformation beginning with acquisition of the Marketing Cloud and audience build-out of personas and member journeys for upsell and cross-sell.
• Rebuilt annual conference sponsorship growing attendance12% and revenue 9.5% in year 2.
• Launched new Sustainability and Climate Risk Certificate to half a million global professionals

Global marketing leader for then $700M advisory firm seeking to broaden market perception, re engineer its digital platforms/strategy and better integrate sales and marketing to drive faster growth.
• Designed and implemented new global positioning, brand and digital communications strategy that integrated client insights, strategy, content, web redesign and sales propositions
• Implemented new, transparent processes for budgeting and marketing planning KPIs, which helped identify a 10%+ marketing revenue contribution in year two
• Expanded global team 25% to 20 with enhanced digital, comms and analytics capabilities.

Led regional marketing and client communications for then $3.4B management consulting firm. Oversaw planning and marketing program deployment for 18 offices. Led team of 12.
• Led brand research (NA), messaging and activation that provided the framework for BCG's 50th anniversary messaging and partnerships
• Developed and launched new tech and innovation strategy partnerships with The Wall Street Journal (All Things D.), New York Forum and TED
• Spearheaded the regional rollout of digital marketing transformation with introduction of a CRM platform to improve demand generation. Advised on usage, deployment, partner adoption.

Executive responsible for launching and growing Deloitte's second industry thought leadership and executive programming center for a $2B business.
• Led research agenda and development of reports, blogs, workshops, formation of editorial board and programs to grow CXO relationships.
• Developed a credit crisis market response plan using data-driven market perspectives and executive briefings. Generated meetings with 65% of top 20 banks; reached 1800 FS executives.

Senior marketing executive and executive committee member for $2B practice that grew 100% over a five-year period. Managed Americas marketing team of 40 including corporate/field marketing roles.
• Launched new positioning and thought leadership strategy which increased tier one media coverage 10-15% YOY for five years with steady coverage in WSJ, NYT, and FT, among others.
• Oversaw the account management program for 38 of the firm's advisory clients, which resulted in a strategic client portfolio growth rate of 21
● and 30% in 2005 and 2006 respectively.
• Created Deloitte's first serialized industry webinar series, Dbriefs, which drew up to 1,500 executives and several hundred Deloitte practitioners each month