• In this role, I was responsible for new Wi-Fi product launches (802.1 1ac Wave-1/Wave-2 access points) associated with internal/external collateral (datasheets, accessory guides, presentation material, product briefs, product guides, competitive positioning, field/channel product briefings, blogs, videos, products, and technology posters)
• In addition, I was also responsible for creating customer case studies, cross-market competitive collateral, and web content
• I performed thorough market research and competitive analysis to understand and effectively communicate the product value proposition.
• I worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Developed and executed go-to-market plans and facilitated internal organizational readiness
• Managed product development lifecycle from conception to product release
• Achievement highlights: I averaged three or more product launches per year ove

• I was responsible for horizontal product marketing, which included the development of marketing content (hardcopy, website, and video)
• I focused on expanding our market for the IEEE 802.1 1ac solutions and developed content for and presenting at sales events and contributed to the corporate blog
• As a charter focus, I generated competitive collateral such as "battle cards" and competitive briefs to keep the sales team up to date against competitors
• Achievement highlights: Average three project/product launches per year over the past 3+ years
• I developed and presented at annual and semi-annual sales/channel events on 802.1 1ac Access Points and competitive positioning.

• As director of product management/marketing for DiVitas Network's enterprise Mobile Unified Communications (Mobile UC); communications across Wi-Fi, Open RAN, vRAN, and legacy RAN domains. I oversaw
multiple product releases in compliance with the product roadmap, conceptualized long-range product roadmaps, and strategically designed them according to market data and research
• In the mixed responsibility role, I developed the product Marketing Requirement Documents (MRD), managed pricing, product operation processes, Beta and product launch efforts, developed product training collateral (sales and SE), and managed channel and strategic partner relations (Verizon, AT&T, and others)
• I also worked closely with sales and business development in engaging potential customers and strategic partners in providing product overview presentations, addressing specific technical queries, and channel-building activities
• Achievement highlights: I averaged three product launches per year ove

• I successfully managed Longboard's Fixed Mobile Convergence (FMC) product through the initial release
• I developed the MRD and wrote the business case analyses and market launch plans for the product family
• Additional responsibilities included identifying and engaging solution partners to provide ancillary functional components to offer a complete carrier-class RAN VoIP solution
• Achievement highlights: Released version #1 of Longboard's FMC client for Longboard's carrier-class iPBX and presented at four major industry shows as a spokesperson for Longboard
• I communicated project updates to stakeholders at all levels.

• As an engineering and product marketing manager for Symbol's Wi-Fi (802.1 1)-VoIP initiatives, I lead a team of six as manager and directed a team of four as a product marketing manager
• Achievement highlights: I successfully managed and released three generations of 802.1 1/Wi-Fi VoIP embedded devices (two hardware devices, each with five selectable firmware options)
• Led the Wi-Fi/VoIP market in releasing products that had extended unified messaging services, mobile data entry (barcode scanning), and advanced security features (I received patents for this work)
• Successfully managed relations with key telephony companies to provide Wi-Fi-VoIP integrated solutions for their iPBX solutions (Cisco Systems, Nortel, Mitel, Siemens, and Avaya)
• Expanded the market for Wi-Fi/VoIP solutions by collaborating with vertical market applications developers to include unique retail and healthcare features
• I directly interacted with high-level customers to verify satisfaction and integ