Functional Skills

Business Planning
Market Research
Go-to-market Strategy
Customer Segmentation
Communications
Commercial Strategy
Growth Strategy
Product Launch
Brand Strategy
Marketing Strategy

Sector Experience

Business Services
Consumer Goods
Media & Entertainment
Fortune 500

Experience

self Corporate Strategy & Development
Founder, Expertise: Media & Entertainment, Creative, Consumer Goods
10/2022 - Present
Experience Advising Growth across Media, Entertainment, Creative and Consumer Companies
Clients include: Sonoro Media (#1 Global, LatAm Podcast Company), Zibby Media (Podcast, Publishing Media Company), PopN’ Creative (Boutique Multicultural Agency), Buttface (Seed Stage Beauty Company)
Project scope includes New Business Development, Direct to Consumer Startup and Acceleration, Brand Identity, Investor Fundraising and Relations, Exit Strategy, Consumer Research, Market Opportunity Assessment
Wayfair Sales
Director, Category Management
5/2022 - 8/2022
Organizational and Business Model Leadership
Led strategic refresh for Wayfair’s top high-potential, emerging category ($250M revenue, $15B TAM), including establishing a clear ambitious vision, adding rigor to revenue and profit targets, and identifying key opportunities critical to solve for future growth.
Part of 5% (900 jobs) Reduction in Force announced in August 2022 (93 days after starting with the company).
Procter & Gamble Marketing
Brand Director
6/2015 - 5/2022
Brand Strategy and Strategic Growth Management
Breakthrough Storytelling and Campaign Work
Innovation Development and Launch Leadership
SAN FRANCISCO 49ERS Sales
Executive Sponsorship Sales Coordinator
6/2009 - 8/2013
Co-Branded Sponsorship Development
Strategic Revenue Planning