Functional Skills

Go-to-market Strategy
Strategic Planning
Business Analysis
Business Operations
Business Planning
Commercial Strategy
Competitive Landscaping
HCP Marketing Strategy
Marketing Strategy
Launch Planning & Preparation

Sector Experience

Life Sciences & Pharma

Languages

English
Mandarin
Fortune 500

Experience

Innomaven Management Consulting
Founder & CEO
2/2023 - Present
Patient and customer-focused strategy and innovation advisor to Pharma, Biotech, and patient advocacy organizations
Novartis Product Management / Strategy
New Products Lead, Neuroscience
7/2021 - 1/2023
Commercial development lead for >$7B neurodegeneration portfolio (Huntington’s, Parkinson’s, ALS, etc). Led 
matrix team (US, Global, R&D, BD&L) on asset strategy, market shaping, forecasts, and in-licensing opportunities.
Novartis Marketing
Director, US AIMOVIG Marketing
8/2020 - 7/2021
Recruited to lead Novartis + Amgen co-promote and strategic planning for a migraine product. Oversaw innovative marketing in a quickly crowding space. Managed 2 direct reports.
Pfizer Marketing
Director, US VYNDAMAX Marketing
1/2019 - 8/2020
Acted as Launch Lead of a $2B cardiomyopathy drug with a matrix team of 40+ and drove innovative marketing.
Pfizer Product Management / Strategy
Director / Senior Manager, US Planning & Innovation
10/2014 - 12/2018
Acted as strategic advisor & entrepreneur-in-residence to Leadership Team (e.g., 5-year strategic plans, new capabilities) and tumor teams (e.g., brand strategy, sales optimization, innovative analytics).
McCANN HEALTH CONSULTING Management Consulting
Engagement Manager
1/2013 - 1/2014
Management consultant for 6 years at McCann Health, CDM, and IQVIA. Advised top pharma clients on commercial strategies (e.g., lung cancer portfolio strategy, marketing and payer strategies, BD&L asset identification, and pricing recommendations) across US, EU5, China, etc. Developed junior consultants and built team culture.
CDM New York Management Consulting
Consultant
1/2011 - 12/2013
Management consultant
IQVIA Management Consulting
Consultant
6/2009 - 12/2011
Management consultant