Independent Pricing Strategy through Execution Consultant

As a senior leader in the Technology sector pricing practice, I drive sales and delivery activities focused on pricing best practices. I work with tech sector B2B clients to help them transform their pricing and go to market capabilities, and lead them through new business and monetization model transitions. Responsibilities include strategy definition, processes, organization and governance model design, and systems/tools required to enable transformation.

Executive responsible for overall corporate pricing strategies and policies for McAfee products and services globally, working collaboratively with all functional groups to understand the product road map and define the future packaging/pricing across products and solutions. Initiated company-wide effort to implement value-based pricing strategies for strategic product offerings.

Responsible for the development, marketing, selling and delivery of strategic value-added consulting services spanning pricing strategy development and execution, pricing capability/process redesign, change management and pricing performance management. Grew consulting services revenue by 150% year over year.

Founder and managing partner of a strategic consulting firm focused on building end-to-end pricing capabilities within organizations of all sizes.

Senior Executive responsible for the Consumer Packaged Goods industry as part of the Pricing and Profit Optimization practice within the strategy domain

Served as General Manager for a newly formed enterprise software business unit. Charged to develop, launch, sell and deliver comprehensive pricing, trade planning, and sales forecasting solutions to the CPG and retail markets. Held responsibility for P&L, pricing structure and strategies, resource management, market/product development, marketing, launch, implementation and sales support.