Functional Skills

Brand Strategy
Business Planning
Digital Marketing / Advertising
Growth Strategy
Market Research
Operational Efficiency
Process Design / Re-engineering
Project Management
Recruiting Process Design
Strategy Development
Artificial Intelligence
Marketing Automation
Process Improvements
Systems Integration
Data Management

Software Skills

Airtable
Asana
Make
Microsoft Excel
Smartsheet
Monday
Hubspot

Sector Experience

Business Services
Life Sciences & Pharma
Media & Entertainment

Experience

No Boring Brands Start-Up
Strategy & Operations
10/2023 - 2/2025
No Boring Brands is a content creation agency.

I have lead development of all company operational structure.

I have developed processes, implemented software systems + automations, and created SOPs for all company functions including:

- Marketing
- Sales
- Client Onboarding
- Service Delivery
- Reporting & Communication
- Talent Acquisition & Training
- Invoicing, Payments, & Accounting
XCLSV Media Start-Up
AI Automation Consultant
12/2024 - 2/2025
I implemented content creation processes and systems utilizing the latest AI and automation tools.
Scimitar Inc. Management Consulting
Branding, Marketing, and CRM
5/2022 - 5/2023
- Lead managing director team through customer pain point definition workshops
- Defined core brand messaging and crafted over 200 blog titles to be written and published
- Redesigned several company website pages
- Developed blog and email marketing operations (roles, processes, templates, protocols)
- Recruited and onboarded third party digital marketing agency to execute content creation
Truly Clean Management Consulting
Branding, Marketing, and Operations Consultant
9/2021 - 5/2022
- Manage all strategic planning and operations development for Truly Clean, an at-home pick up and drop off laundry service
- Developed brand strategy, messaging, digital marketing strategy, and pricing strategy
- Defined team member role outlines, project management processes, and store management + delivery processes
- Developed customer onboarding and engagement processes
Retention360 Start-Up
Marketing / Sales Strategy & Ops Lead
9/2021 - 3/2022
- Developed marketing and sales strategy and operations for Retention360, a CRM SaaS company
- Defined customer pain points, target customer profiles, and product positioning strategies
- Developed processes for lead sourcing, outreach, lead qualifying, and lead nurturing
- Executed HubSpot CRM implementation
- Lead recruiting, onboarding, and training of marketing and sales team members
Bayer Management Consulting
Corporate Strategy & Business Transformation Consultant
3/2021 - 8/2021
- Redesigned Bayer’s in-licensing due diligence process to optimize for efficiency and effective decision making across approximately 200 projects per year
- Established a foundational framework for Bayer’s Venture Capital Arm to evaluate markets, technologies, and companies
- Researched and recommended over 50 potential venture capital investment opportunities in alignment with company objectives and capabilities
XCLSV Media Start-Up
Strategy & Ops Lead and Account Manager
4/2020 - 3/2021
- Lead client digital marketing strategy and execution, managed project team members, and engaged with clients daily as primary point of contact for 5-6 clients at a time
- Developed processes for project management, communications, reporting and analytics, employee onboarding, and client on-boarding, providing XCLSV Media the infrastructure to double its clients
- Designed organizational structure and role outlines for the entire delivery team
Plant Cell Technology Start-Up
Branding, Marketing, and Content Lead
4/2019 - 4/2020
- Increased client yearly e-commerce revenue from $125,000 to $545,000
- Increased client yearly website traffic from 4,700 users to 230,000 users
- Developed 2 additional new revenue streams through content creation and B2B consultations
CapSource Start-Up
Sales Strategy & Ops
12/2018 - 4/2019
- Constructed sales support materials including sales processes, product overviews, and customer FAQs sheet which are all now used to train new sales reps
- Created workflows and sequences in CRM system (Hubspot)
- Designed account management processes to help improve document organization across the company