- Guided multiple, international, acquired solutions’ migration to proper flagship brand by collaborating with international and domestic teams, requesting budget from senior management, developing phased migration plan and creating the customers’ brand bridge.
- Enhanced delivery and consistent expression by developing brand guidelines, maintaining image assets, templates / tools, providing training to employees and agencies and reviewing creative for appropriate look / feel / tone.

- Guided multiple, international, acquired solutions’ migration to proper flagship brand by collaborating with international and domestic teams, requesting budget from senior management, developing phased migration plan and creating the customers’ brand bridge.
- Enhanced delivery and consistent expression by developing brand guidelines, maintaining image assets, templates / tools, providing training to employees and agencies and reviewing creative for appropriate look / feel / tone.

Various marketing consultant projects

- Launched Company’s multi-media B2B re-branding initiative which offered advertisers combined programming assets and digital media platforms from cable, satellite and telcos and resulted in 10% increase in 2010 billings.
- Grew billings for digital media assets such as online, interactive television (iTV), video on demand (VOD) and mobile, delivering 22% increase in annual billings.
- Developed integrated programs for Pepsi and KFC in 2009 which boosted 2010 billings by $2M.

Clients included Choice Hotels International, H. Stern Jewelers, and DDB Worldwide (Hertz RAC)
- Improved advertising development process at Choice Hotels International by managing agency and the internal creative staff. Achieved 20% increase in advertising impressions while and decreasing costs by 25% due to increased negotiation.
- Led advertising and media plan development for H. Stern Jewelers during agency review; and redesigned media plan to deliver 30% more prospect reach

Completed Sheraton rebranding which included advertising agency selection, positioning, briefing and agency management resulting in a 25% increase in revenue and a 24% increase in room nights in Year 1.