Assisting brands, on contract basis, with competitive analysis and marketing strategies, supporting entrepreneurs.

Led the development of global merchandising and demand strategies, implemented and improved processes for demand forecasting, planning, stock management and product life cycle.

Defined and led the business development strategies for Rimmel, Manhattan & Max Factor Global and Local teams - accelerating growth for existing businesses and leading the category expansion in new emerging markets.

Developed local marketing strategies for Sally Hansen, Rimmel, OPI & NYC across Brazil, Mexico, Argentina, Chile, etc.
-Created relevant consumer and retailer strategies across the region resulting in +11% sales and category leadership. Grew total distribution by +40% in Mexico, Argentina, and Chile and achieved #1 in nail in Argentina.

Sally Hansen Nail
Spearheaded the brand global vision and expansion plans along with the global 4P winning strategies for the brand.
-Increased sales by +30% in the US and +25% in new markets (Russia, Australia, Germany, UK and Poland) by creating successfully developing and implementing insight-based trade marketing strategies for Sally Hansen’s global expansion resulting in +$300MM in total sales.

Led the Sally Hansen nail business planning, developed go-to-market strategy, product launches, re-vamped the brand with modernized and globally compliant packaging - grew retail sales +15% and defended our #1 position while Essie entered the market.

Led the US marketing strategies for multi-million-dollar brands, owned and managed P&L, sales, forecasting and budgets.
-Spearheaded the go-to-market strategy the new Dolce & Gabbana brand targeting a younger demographic, developed “concept sell” materials to guide sales to secure distribution. Managed cross-functional team to execute a holistic launch across all consumer touch points.

Rochas, Dunhill, Montblanc, Jean Patou Fragrances:
Established the global strategies, product innovation, managed the budgets & P&L’s and led the marketing strategies between the Global Design Teams, the Fashion Houses, and the Media/PR agencies.