Functional Skills
Business Development
Scenario Planning
Crisis Management
Product Marketing
Supplier Relationship Management
Integration Management (IMO)
Leadership Development
Sales and Operations Planning (S&OP)
Supply Chain Integration
Business Analysis
Software Skills
Tableau
Salesforce
Certifications
CPACertified Public Accountant
Sector Experience
Business Services
Consumer Goods
Manufacturing
Technology
Experience
MICHAEL TIGER COACHING
Other
Certified Executive Leadership & Transitions Coach
11/2018 - Present
Coach high-potential leaders and executives to be true to their values while achieving their goals and dreams.
• Partner to map out career journey aligned with goals, strengths, and values. Create client strategies to manage smooth career transitions and continuous growth.
• Collaborate with clients to increase self-awareness, identify strengths, and improve leadership presence with measurable results.
• Facilitate customized seminars, workshops, and speaking events to drive engagement, inspire career exploration, foster skill enhancement, and leverage organizational diversity.
• Develop resilience and EQ (emotional intelligence) to give clients new perspective and build personalized strategies to improve performance.
• Team coaching to improve group dynamics, create more open cultures, and collaborate on goals.
• Partner to map out career journey aligned with goals, strengths, and values. Create client strategies to manage smooth career transitions and continuous growth.
• Collaborate with clients to increase self-awareness, identify strengths, and improve leadership presence with measurable results.
• Facilitate customized seminars, workshops, and speaking events to drive engagement, inspire career exploration, foster skill enhancement, and leverage organizational diversity.
• Develop resilience and EQ (emotional intelligence) to give clients new perspective and build personalized strategies to improve performance.
• Team coaching to improve group dynamics, create more open cultures, and collaborate on goals.
Self Employed
Marketing
Marketing & Sales Consultant
2/2023 - Present
Support marketing and sales efforts including channel development, new product launches, and marketing strategy
Brother International
Marketing
Director of Subscription – Printing
1/2021 - 1/2023
Oversaw development and launch of North American subscription service, creating incremental revenue stream to offset declining market.
• Developed adaptive business strategy by defining customer 'forever promise' and unique value propositions to 2 core customer segments, resulting in average monthly acquisition growth of 89%, while maintaining churn rate 2% by incorporating service and marketing PDCA models, providing real-time visibility into KPIs.
• Optimized subscription customer journey through coordination with marketing, product marketing, and technical teamsto maximize awareness and engagement, resulting in conversion rate of 3%+ via mobile apps.
• Gained acceptance and support ofsubscription programthrough all core channel partners, collaborating to develop mutually beneficial programs, allowing for incremental customer awareness and educational touchpoints. 2 OF 2
• Developed adaptive business strategy by defining customer 'forever promise' and unique value propositions to 2 core customer segments, resulting in average monthly acquisition growth of 89%, while maintaining churn rate 2% by incorporating service and marketing PDCA models, providing real-time visibility into KPIs.
• Optimized subscription customer journey through coordination with marketing, product marketing, and technical teamsto maximize awareness and engagement, resulting in conversion rate of 3%+ via mobile apps.
• Gained acceptance and support ofsubscription programthrough all core channel partners, collaborating to develop mutually beneficial programs, allowing for incremental customer awareness and educational touchpoints. 2 OF 2
Signify (Philips Lighting)
Marketing
Senior Director of Product Marketing
1/2020 - 1/2021
Recruited by US CMO to lead turnaround of $100M+ connected lighting portfolio Overachieved connected lighting sales forecast by +24% by developing portfolio strategy, increasing engagement with Philips Hue consumers and smart lighting entry points.
• Directed Covid crisis management team to establish strict risk-mitigating parameters, resulting in +$17M incremental by coordinating supply chain scenario planning and stakeholder alignment.
• Managed integration of WiZ Wi-Fi lighting ecosystem into portfolio to broaden segment engagement, resulting in +55% 5-year CAGR.
• Initiated luminaires (fixtures) expansion strategy to drive $70M+ incremental sales by adapting portfolio and channel strategy to accommodate shifting consumer shopping behavior.
• Directed Covid crisis management team to establish strict risk-mitigating parameters, resulting in +$17M incremental by coordinating supply chain scenario planning and stakeholder alignment.
• Managed integration of WiZ Wi-Fi lighting ecosystem into portfolio to broaden segment engagement, resulting in +55% 5-year CAGR.
• Initiated luminaires (fixtures) expansion strategy to drive $70M+ incremental sales by adapting portfolio and channel strategy to accommodate shifting consumer shopping behavior.
Samsung Electronics
Marketing
Director of Sales and Marketing – Mobile Computing
1/2013 - 1/2019
Promoted to lead broad cross-functional team driving a $1.5B+ Tablet and PC business. Owned P&L and budget. Managed national account portfolio of 50+ customers including Best Buy, Amazon, Walmart, and Costco.
• Drove turnaround of tablet business from a -9% decline (3-year CAGR) to +16% growth, the first positive growth in 4 years, by coordinating premium tablet go-to-market strategies among cross-functional leaders, and training team to strengthen ecommerce strategy (+76% online growth).
• Orchestrated launches of Tab S5e and Tab S6 by doubling distribution, enhancing CRM, and enhanced merchandising, resulting in +67% premium tablet growth (+400bps premium share).
• Drove turnaround of tablet business from a -9% decline (3-year CAGR) to +16% growth, the first positive growth in 4 years, by coordinating premium tablet go-to-market strategies among cross-functional leaders, and training team to strengthen ecommerce strategy (+76% online growth).
• Orchestrated launches of Tab S5e and Tab S6 by doubling distribution, enhancing CRM, and enhanced merchandising, resulting in +67% premium tablet growth (+400bps premium share).
Samsung Electronics
Marketing
Senior Manager Product Marketing
1/2013 - 1/2018
Managed key growth initiatives within multibillion-dollar TV business. Delivered strong results drove increasing levels of responsibility, including supervision of multiple employees and functions.
• Drove record TV dollar share (55%) and premium sales (TV-3x and soundbars-5x) by coordinating product launches including Curved TVs, SUHD TVs, and Dolby Atmos soundbars.
• Oversaw new business / category development, generating $220M+ incremental sales by coordinating go-to market strategies consistent with evolving consumer home entertainment needs.
• Generated leads and negotiated with C-level executives, ensuring sustainable, mutually beneficial growth.
• Drove record TV dollar share (55%) and premium sales (TV-3x and soundbars-5x) by coordinating product launches including Curved TVs, SUHD TVs, and Dolby Atmos soundbars.
• Oversaw new business / category development, generating $220M+ incremental sales by coordinating go-to market strategies consistent with evolving consumer home entertainment needs.
• Generated leads and negotiated with C-level executives, ensuring sustainable, mutually beneficial growth.