• Own top of funnel strategy on Walmart.com and Walmart mobile app for Health & Wellness business unit and orchestrate the development and launch of new and updated experiences; launched >30 new pages, driving a 122% increase in monthly active users on web and 33% on app YoY, and contributing to a 33% YoY increase in digital revenue
• Spearheaded a search engine growth strategy for Walmart Health, increasing search-driven appointments 64% and sessions 161% YoY by developing a comprehensive SEO-focused product roadmap, collaborating with design and engineering teams to implement new features, revamping Google Maps listings, and establishing a process for ongoing listing management
• Developed strategy to overhaul the owned search experience on web and app for Health & Wellness-related terms and lead ongoing execution, resulting in a 34% YoY increase in search volume
• Define and monitor digital KPIs, driving mobile app and website content strategy and ensuring alignment with user eng

• Developed and executed business strategy, vision and roadmap in collaboration with executive leadership
• Led market assessment, customer research, business case development and product discovery work to evaluate and incubate new product concepts
• Started and managed a Voice of Customer program to ensure close alignment with customer needs, as a core component of developing business strategy, objectives and product roadmap

• Established and led the Customer Success function, building a team of 5 direct reports responsible for 20+ enterprise customers with $4M+ in ARR throughout the customer lifecycle from pre-sales through retention
• Partnered with customers to identify and execute on opportunities to drive digital patient growth; identified and launched an appointment request feature within AI Chatbot product that increased overall digital appointment conversion by 156% YoY for a major academic medical center
• Implemented standardized onboarding processes for entire product suite, reducing time to go live by 50%+

• Developed a digital transformation strategy and roadmap, designed to improve customer and associate experience, and drive growth and efficiency for a $10B sales and account management division, based on a current state and industry benchmark assessment
• Owned product roadmap, defined strategy and vision and led a cross-functional team of 14 to identify, prioritize, design, develop, test, launch and optimize 20+ customer and associate-facing product features resulting in $15M+ of revenue growth, contributing to 40% YoY eCommerce growth rate for a Fortune 50 Retailer
• Designed and executed a cutover plan for the launch of the digital payments experience for a new credit card suite; successfully navigated a team of 30+ from 'red' to 'green' status, ensuring on-time and ADA-compliant product release; managed the digital sunset of the legacy card, impacting 10.4M cardholders without operational disruption
• Built and implemented a business readiness plan to prepare 700+ service agent

• Created and launched omnichannel digital strategy for Small Business Banking communication channels including the BBVA Compass website, Online Banking Platform, ATMs and social media properties
• Created a streamlined company-wide marketing collateral request process, executing >250 requests in 6 months
• Selected for an exclusive leadership training program designed to develop and place top talent in key roles