Functional Skills

Business Unit Strategy
Customer Segmentation
Data Collection / Research
Benchmarking
Voice of the Customer

Sector Experience

Business Services
Industrials
Manufacturing
Technology

Experience

Hurd Advisors Management Consulting
President
8/2021 - Present
Advise executives, companies and investment firms on strategies and operational excellence in modern marketing, demand generation, pricing, digital transformation, and maximizing return on technology investments.

Hurd Advisors Management Consulting
President
8/2021 - Present
Advise executives, companies and investment firms on strategies and operational excellence in modern marketing, demand generation, pricing, digital transformation, and maximizing return on technology investments.

dun & bradstreet Data Science / Analytics
VP Customer Success
7/2019 - 8/2021
Led digital solutions renewal team, and worked to transition legacy Lattice Engines business into mainstream D&B renewal teams.

Lattice Engines Start-Up
VP Customer Success
5/2010 - 6/2019
Responsible for scaling success team, renewals and deep product feedback based upon customer needs.