• Provides key insights based on findings of primary market research to improve market understanding, track brand performance and provide guidance regarding marketing strategy and programs
• Select clients: Novartis Oncology (Non-malignant hematology/US); Spherix (Psoriasis/EU5), Ipsos (Respiratory/US), Decision Resources Group (Payer Analytics/US), Dynavax (Hep B/US)
• Ensures alignment of objectives and expectations between creative agencies, brand teams and market research suppliers

• Led the design and implementation of customer satisfaction surveys and VOC research in transfusion diagnostics
• Collaborated with regional marketing and sales operations to gather in-house customer satisfaction data to improve customer loyalty
• Provided the Business Development team with key insights from primary research to evaluate expansion opportunities i.e. donor market analysis, rapid tests
• Collaborated with Strategic Planning and other market research custodians to harmonize Customer Experience (CX) measurement across the commercial organization

• Managed simulated payer P & T sessions to test pricing and contracting strategies of therapies for HIV, diabetes, schizophrenia, CV disease, rosacea and oncology
• Organized advisory boards to better understand drug utilization and awareness of gene risk assessment diagnostics
• Analyzed the impact of prior authorization (PA) restrictions on the use of omalizumab and identified access issues

• Applied key learnings of market research studies to commercial strategy development and follow-up studies for Adasuve (inhaled loxapine), which was their lead product in Phase III
• Executed multiple studies with specific objectives and actionable results
• Showed diligence in seeking out market data sources and understanding their limits and strengths, which resulted in high quality methodology at a good price

• Supported brand teams in the refinement of product strategy and tactical programs by uncovering key insights from market research and analytics
• Designed, executed, analyzed and presented key insights of ATU studies, concept tests and message recall studies
• Built and updated DuoNeb product forecast models based on prescription data, factory sales, and wholesaler data

• Provided insights and recommendations based on the findings of concept tests and ATU studies for Levitra (vardenafil)
• Conducted patient focus groups to understand unmet needs and pain points in the diabetes market
• Automated prescription forecast models using Excel macros
• Updated monthly prescription forecasts for a mature CCB in the hypertension market
• Created and updated weekly dashboard reports to track launch metrics