Functional Skills
Customer Relationship Management
Budgeting
Business Development
Go-to-market Strategy
Customer Experience
Sales Operations
Collateral Development
Integration Management (IMO)
Operations Management
Forecasting / Projections
Sales and Operations Planning (S&OP)
Enterprise Content Management
Sales Training
Performance Management
Software Skills
Less
Salesforce
Sector Experience
Automotive
Business Services
Financial Services
Transportation & Logistics
Travel & Hospitality
Experience
BNA Ventures
Management Consulting
"Go-To-Market" consultant
2/2024 - 7/2024
Business development efforts opened the North American market as the first commercial representative in the United States.
• Product Market Fit - Working off the early company success in Europe, researched the best route to success with banks, neobanks, fintechs, and vertical SaaS companies in North America.
• Revenue Operations - Created standard contract pricing, a deal desk approval process, compensation plan designs for all sales roles, and a financial pricing model putting the company in a position to grow market share and revenue in a scalable manner.
• Sales Operations - Refined sales stage process and created stage gates in Salesforce, allowing for more accurate forecasting and better sales funnel velocity analytics.
• Partner Channel Development - Identified software partners and additional adjacent companies the client was able to bring on to increase market reach without adding headcount.
• Direct Sales Effort - Assumed the IC roles of SDR and AE, building out a pipelin
• Product Market Fit - Working off the early company success in Europe, researched the best route to success with banks, neobanks, fintechs, and vertical SaaS companies in North America.
• Revenue Operations - Created standard contract pricing, a deal desk approval process, compensation plan designs for all sales roles, and a financial pricing model putting the company in a position to grow market share and revenue in a scalable manner.
• Sales Operations - Refined sales stage process and created stage gates in Salesforce, allowing for more accurate forecasting and better sales funnel velocity analytics.
• Partner Channel Development - Identified software partners and additional adjacent companies the client was able to bring on to increase market reach without adding headcount.
• Direct Sales Effort - Assumed the IC roles of SDR and AE, building out a pipelin
Justt.ai
Sales
Vice President, Commercial Growth
9/2022 - 12/2023
Led global sales expansion for Series B-funded, fintech leveraging AI to handle chargebacks for merchants.
• Hired, trained, and ramped global sales team by 4X, growing revenue from $2.3M to $9M.
• Created sales onboarding curriculum, shortening new hire ramp from 6 months to 10 weeks.
• Created sales playbooks for three acquisition roles, improving close rates by 9%.
• Grew sales funnel by over 500%, CARR by over 300%, and ARR by over 600% in the first year.
• Hired, trained, and ramped global sales team by 4X, growing revenue from $2.3M to $9M.
• Created sales onboarding curriculum, shortening new hire ramp from 6 months to 10 weeks.
• Created sales playbooks for three acquisition roles, improving close rates by 9%.
• Grew sales funnel by over 500%, CARR by over 300%, and ARR by over 600% in the first year.
Cirrus Systems
Sales
Vice President of Revenue
11/2021 - 8/2022
Led all commercial efforts for an on-site marketing solutions company providing LED displays with advanced cloud-based content management and sight intelligence tools.
• Developed onboarding program resulting in 80% retention of new hires, shortening the new hire ramp period by 25%.
• Managed migration of CRM from Odoo to SalesForce, ahead of schedule and under budget.
• YoY sales were up 128% through the first half of 2022.
• Developed onboarding program resulting in 80% retention of new hires, shortening the new hire ramp period by 25%.
• Managed migration of CRM from Odoo to SalesForce, ahead of schedule and under budget.
• YoY sales were up 128% through the first half of 2022.
STARC Systems
Sales
Vice President of Sales
7/2020 - 10/2021
Executed strategic plan to grow and retain a customer base of contractors in the healthcare renovation space, while expanding reach to airport and hospitality verticals.
• 2020 results increased 33% YoY, including a new record for single order value.
• Developed pipeline management process to allow manufacturing to better forecast raw goods orders. As a result, the company set a record for retained cash by the end of the year 2020.
• Created three new sales roles to allow the company to further penetrate the existing customer base, work to qualify more sales prospects, and chase new business development opportunities to expand the company beyond healthcare renovation.
• 2020 results increased 33% YoY, including a new record for single order value.
• Developed pipeline management process to allow manufacturing to better forecast raw goods orders. As a result, the company set a record for retained cash by the end of the year 2020.
• Created three new sales roles to allow the company to further penetrate the existing customer base, work to qualify more sales prospects, and chase new business development opportunities to expand the company beyond healthcare renovation.
WEX
Sales
Vice President of Sales/Customer Expansion, Corporate Payments
1/2018 - 1/2020
Drive front-end sales (new logos), customer expansion, and retention through field-based sales and relationship management organizations covering North America for customers using WEX's virtual credit card to make business-to-business payments in the travel, media, insurance, and warranty space.
• Restructured territories to lower the "cost to acquire" by 50%.
• Partnered with implementation and sales engineering to construct a sales/forecasting process to enhance the customer experience while working on implementations across a global team.
• Worked with marketing to identify addressable markets, increasing pipeline by 65% and new sale values by 87%.
• Restructured territories to lower the "cost to acquire" by 50%.
• Partnered with implementation and sales engineering to construct a sales/forecasting process to enhance the customer experience while working on implementations across a global team.
• Worked with marketing to identify addressable markets, increasing pipeline by 65% and new sale values by 87%.
WEX
Corporate Strategy & Development
Vice President, Corporate Development (M&A)
7/2016 - 12/2017
Guided business through Federal Trade Commission review and subsequent second request of a $1.6B acquisition. Once approval was given, staffed the integration management office (IMO).
• Testified on behalf of the business at the FTC offices in Washington, DC.
• Achieved 36-month synergy and integration targets in 18 months.
• Created blueprint for future integrations by building and standardizing workstream project plans, financial reporting, and board of director update templates WEX still uses today.
• Testified on behalf of the business at the FTC offices in Washington, DC.
• Achieved 36-month synergy and integration targets in 18 months.
• Created blueprint for future integrations by building and standardizing workstream project plans, financial reporting, and board of director update templates WEX still uses today.
WEX
Sales
Vice President, Customer Acquisition
11/2014 - 7/2016
multiple go-to-market channels from inside sales (both inbound and outbound) to field sales, representing multiple brands and segments. The sales team achieved record-setting production numbers.
• Lowered "cost to acquire" metric by 35%.
• Developed a "predictive sales model" allowing managers to provide individualized coaching to reps.
• Lowered "cost to acquire" metric by 35%.
• Developed a "predictive sales model" allowing managers to provide individualized coaching to reps.
WEX
Corporate Strategy & Development
General Manager, OTR & Partner
5/2014 - 11/2014
Served as general manager of a 350+ million dollar line of business responsible for heavy truck solution sales, WEX Fuel Management, WEX Factoring, and partner/merchant/co-brand solution channel sales.
• Managed the efforts of over 350 full-time employees in two locations.
• Responsible for management of
● &
● of the entire line of business.
• Managed the efforts of over 350 full-time employees in two locations.
• Responsible for management of
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● of the entire line of business.
WEX
Marketing
Vice President, Sales and Marketing
1/2013 - 5/2014
Responsible for field sales, inside sales, partner and channel sales, fuel management, and account management teams making up the WEX Fleet One OTR (Over the Road) Trucking Sales Team.
• Revised GTM effort to move upmarket, allowing the business to realize a lower cost to serve.
• Increased customer acquisition by 38% YoY.
• Increased size of average account revenue by 42% YoY.
• Revised GTM effort to move upmarket, allowing the business to realize a lower cost to serve.
• Increased customer acquisition by 38% YoY.
• Increased size of average account revenue by 42% YoY.
WEX
Sales
Vice President, Sales (Fleet)
11/2010 - 12/2012
Management of mid- to large-market fleet segment outside sales division, handling personnel, budgeting, developing go-to-market strategy, and developing marketing support for this segment.