Providing strategic consulting for startups and enterprises in Martech, SaaS development, and Agile transformation.
● • Healthcare SaaS & Martech (VCA/Mars Healthcare) – Conducted a comprehensive Martech business assessment, delivering data-driven recommendations before VCA's integration into Mars Healthcare. Evaluated CRM, marketing automation, and patient engagement strategies, ensuring HIPAA compliance and scalability.
• FinTech SaaS (WealthTech & Chargeback Management) – Led Agile development teams for a Wealth-building mentoring app and a chargeback automation SaaS platform, integrating bank APIs and AI-driven fraud detection.
● • Restaurant SaaS (QRDER) – Directed the development of a restaurant management platform, integrating custom menu publishing, loyalty programs, and payment gateways (Toast, Oracle, Chowly, Quantum Pay), reducing operational costs by 30%.
• CRM & Martech Optimization (HubSpot Implementation) – Designed a custom CRM buildout for a facilities furniture co

Led Martech and digital strategy for ServiceNow, optimizing the end-to-end marketing technology stack.
● • ABM & Martech Implementation – Deployed DemandBase-powered ABM workflows, optimizing ad spend and lead conversion rates.
● • Marketing Automation & CRM – Built a comprehensive marketing stack, reducing resource spend by 50% while doubling campaign output.
• Agile Process Optimization – Implemented continuous automation, QA processes, and Agile methodologies, improving team efficiency by 30% YoY.

Oversaw global digital strategy and customer experience platforms for Oracle's B2B marketing and customer-facing initiatives.
● • Enterprise Digital Transformation – Developed and executed multi-platform digital transformation, integrating WebCenter, FatWire, and Endeca into Oracle's marketing and sales systems.
• SEO & Data Analytics Strategy – Created Oracle's SEO program, increasing targeted search traffic tenfold through data-driven content optimization.
• Business Continuity & IT Operations – Reduced business impact by 50% YoY, implementing ITIL-based risk management strategies.
Sun Microsystems (Acquired by Oracle) Various Roles (1998 – 2010)
Held progressive leadership roles, from Web Technology Senior Manager to Platform Engineering Manager, overseeing global web integrations, Agile program management, and Martech infrastructure.
● • Managed integrations of 66 Sun web properties into Oracle's ecosystem across 14 languages and 30 countries.
● • Launched a global hardware

Increase operational standards of Oracle.com
web venues. Oversee integration of Sun Microsystem’s web properties into Oracle systems. Build Web Technology
team.
• Steered IT to deliver infrastructure increasing uptime 1.9% (to 99.98) using ITIL and performance metrics.
• Increased business communications and decreased escalations by successful implementation of formal
management practices.
• Managed 66 Sun web property integrations to Oracle.com properties across 14 languages in 30 countries.
Lead platform creation for hardware trial program in 13 languages in 28 countries generating $150M using Teamsite and SDL.
• Lead technology and marketing site integrations for eight large acquisitions standardizing overall process.
• Reduced VP escalations from 40/year to 2 or less per year with measured results and frequent executive communications.