Developed and delivered Commercial Growth, Operational Performance Improvement and Transformation initiatives across FTSE and start-up companies. Customers includes Argos, Habitat, Mitie, Worldpay, Imperial Tobacco, Norwex

Developed new Go to Market strategy and led its execution (focus on seller/buying acquisition and seller retention); running rate of c.15% revenue growth y/y in first 6 months
- Increased Digital Marketing revenue by c.25% y/y (H1 running rate)
- Increased portfolio of auctioneers by c.20% (85 acquisitions) in 6 months
Developed/Deployed Operational and Customer Journey Improvements programmes
- Oversaw Development, Launch and Go to Market plans of key platform capabilities (White-label, site categorization)
Overall responsibility/leadership of c.40 employees across USA and UK:

• Developed/Launched Globe UK operation in Jan/14
Biggest UK MVNO’s for the target segment in 18 months
Av Revenue per customer (ARPU) 2X higher than industry average
Captured 10K customers in Y1, Rev:£1m/year; 100% growth in Y2 for base and revenue

• Developed Globe UK Commercial (target segment, Commercial Strategy, marketing strategy pricing, tariff portfolio) and Operational frame

Set up commercial nationwide distribution operations: 30,000 points for credit acquisition and 2,000 for product acquisition across UK

Built brand awareness/recognition from zero to #5 “top of mind” as UK telco operator within the target community in less than 24 months

• Spearheaded EMEA Commercial Transformation plan: 5X sales increase in 3-5 years; EBITDA from break-even to c.20%), via: Geographic Prioritization, Pricing Strategy, Product Portfolio, Commercial approach for each market
• Led EMEA Operational Transformation Plan: Identify/close capability gaps (process, people, systems) to support delivery of EMEA Commercial Transformation Plan.
• Led Project Management Office: Cross-functional coordination for successful on time/on budget launch of Key Commercial Initiatives such as Rzor I

• Delivered c.£40M/year in margin improvement and improved Customer Experience rating via improved Customer Journey and Operations optimisation
- Multi-channel Service Transformation: developed/deployed cross-channel sales/experience, increasing Direct channel sales: margin improvement of c.£15m/year
- Retail Service Transformation: c.7% uplift in Retail margin, reduction of store customer service time in 40%, significant increase in customer experience via process improvement/ training, stores refits (c.£18m/year programme)
Led/monitored the Commercial Planning team (3Y and Quarterly Trading plans)
Headed the Consumer PMO (total yearly CAPEX:c.£30m, 25 people in the team

Co-led the HRG International Expansion strategy (organic and acquisition). Developed the strategic and operational plan to penetrate the targeted markets (store location, product range, pricing and target customer segment)
• Managed cross-department team in a £16M brand acquisition project for biggest category in Argos: strategic/business case, negotiation and implementation
• Co-led Property Rationalization project: 20% of the property portfolio were relocated/reduced/merged with other Home Retail businesses

Worked in several industries (financial services, telecom, airlines, etc) through all the organizational level. Extensive experience from Strategy Planning to Process Development