Launched a successful yoga retreat company
• Identified white space opportunity in yoga travel, created brand vision, designed and executed all marketing materials (e.g. website, emails, SEO/SEM, social media presence, fliers), assessed financial feasibility, handled all guest registration details, maintained guest relationships, managed the budget, coordinated all on-site details, maintained and updated event software
• Successfully planned and operated over 75+ yoga retreats to date

Created new consumer electronics health and wellness brand (air purifiers, salt lamps, diffusers)
• Developed Levoit's brand identity from the ground up; working to evolve an Amazon top-seller into a consumer brand
• Crafted monthly digital campaigns to grow community with original content, influencer outreach, and strategic partnerships
• Led sales efforts into key channels; secured Wayfair and Brookstone to date, a $5MM+ annual opportunity

Worked on integrated campaign and new product development for the $500MM mandarin brand, Wonderful Halos
• Drove growth for Halos with a $20MM campaign including TV spots, celebrity spokesperson, PR, and online/social
• Developed a new on-the-go package for Halos and expanded the brand into the convenience channel, a $50MM opportunity
• Built a new premium Texas red grapefruit brand with integrated marketing including national print, POS, and PR

Developed two new snack nut mixes
• Led cross-functional teams in consumer insights work to understand consumer snacking needs, identified new product opportunities, developed new snack mixes, guided branding workshops, and assessed financial viability
• Pitched initial concepts to both Sam's Club and Costco; both retailers approved product concept and initial retail test

Worked on repositioning POM Wonderful to ensure the brand stays relevant in the crowded premium beverage space
• Helped to reposition POM from a "medicinal beverage" to an on-trend health beverage; resulted in new campaign brief

Completely re-launched Almond Accents under the Wonderful brand
• Developed sell-in materials including sales decks, sell sheets, samples, and launch kits; 90% of domestic accounts took all 6 flavors, including Walmart, Safeway, Publix, Ahold, Kroger, and Supervalu
• Executed the "Saladbration" consumer launch; Facebook fans increased from 15M to 49M in two months

Improved brand equity for Coffee-mate through strategic vision setting, innovation, consumer communications, and packaging design
• Developed innovation pipeline for the $1B dollar Coffee-mate brand based on strategic long-term vision; launched 6 new SKUs in 2010 to achieve growth of $15MM
• Led entire new product development process including insight generation, concept creation, feasibility analysis, technical
implementation, market testing, packaging design, product positioning, communications plan, and launch

• Developed Coffee-mate's "all natural" strategy; Natural Bliss product launched in May 2011 and achieved $15MM in year one; Natural Bliss was voted "Product of the Year" in 2012 by the Consumer Survey of Product Innovation

- Created strategic communications plan and designed promotional materials for BOTOX Cosmetic